Say hello to Oculudentavis khaungraae. That’s the name researchers have given the smallest dinosaur ever discovered. They found the skull of the bird-like creature embedded in a piece of amber from Myanmar that’s 99m years old. Why Oculudentavis? It’s a mashup of the Latin for eye, teeth, and bird. The research suggests the little guy was a predator, so let’s make clear: We welcome our tiny dino overlord. Today:
TikTok’s most popular creator, Loren Gray, has more than 40m followers. On YouTube, PewDiePie has more than 100m followers.
By lip-synching along to popular songs and playing video games these 2 creators built valuable personal brands: Gray earns an estimated $175k per TikTok; PewDiePie makes $15m+ a year.
(YouTube revenue comes only from ads. TikTok revenue — though less consistent — comes from live streams, sponsored posts, and fees for song integrations.)
But despite the huge success of these individuals, some creators now believe they can build bigger brands around groups.
They take several forms, but they’re based on the same idea: That influencers who band together can grab more eyeballs — and more money — than individuals.
The collectives have big ambitions, too: They hope to become full-blown media companies.
Here are 3 forms of “creator collective” we’ve seen:
The Hype House doesn’t formally exist as a financial entity — so anyone living there who wants to sell HH merchandise is on their own.
But Amp Studios — whose team generates 1B+ monthly social media views — collects a percentage of revenue earned by each member across every channel.
So, what’s the endgame?
Brent Rivera, Amp’s founder, and his business partner told Business Insider the group’s goal is simple: To be the “Disney Channel for the YouTube age.”
The Gopher State is bringing odd summer jobs to a new level. To keep beehives buzzing, the Minnesota legislature will pay homeowners $350 a month to plant a special grass mix in their backyards.
The blend of grass feed and flowers is supposed to create “bee lawns,” a last-ditch effort to rescue honeybees from existential decline. As bee habitats disappear, Wisconsin, Minnesota, and dozens of other states are waxing poetic about the benefits of recruiting regular people to raise their insect neighbors.
Honeybees and other pollinators play a role in as much as ⅓ of the food we consume, but the bees are getting slammed. Last winter, an estimated 38% of honeybees disappeared across the US — the worst loss in the history of a survey conducted since 2006.
The culprit: colony collapse disorder, in which honeybees mysteriously disappear from their hives.
Scientists are still sorting through the causes, but one thing is clear. If they’re going to survive, bees need more stable places to call home.
The Minnesota program is launching with a $900k budget — all sourced from state lottery profits. While some in the state insist that the program could put at risk the 3% of adults with bee allergies, many Minnesotans have no problem turning their lawns into a bee haven in exchange for some extra cash.
The program only has enough funds to pay 300-400 people — but when it debuted last year, 4k Minnesotans applied.
They broke all the rules…
(1) Size. You’ve probably noticed Trader Joe’s are a lot smaller than a regular grocery store — they carry 90% fewer SKUs than traditional stores (4k vs. 40k).
What does that mean? Insanely high revenue per square foot (about $2k, compared to Whole Foods’ $1.2k or Wal-mart’s $600).
(2) Private Labels. They private label just about everything, which makes consumers feel like TJ’s is the only place in the world that carries their favorite mango salsa or must-have chocolate bites.
What does that mean? Crazy brand loyalty and super high margins.
(3) Customer Focus. Most importantly, they’re all about you — the customer. They over-staff stores so you can always find (extra friendly) help, they don’t waste your time with rewards programs (they keep prices low all the time), and they don’t blast you with marketing.
What does that mean? Well, you just LOVE ‘em.
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*Special thanks to our brilliant BFF Morgan Kee and killer notetaker Abreu Andrade for surfacing these TJ’s stats from a popular Freakonomics Radio episode.
Less than 2 weeks ago, the Potala Palace — a popular Tibetan tourist magnet — saw a record-breaking 1m+ visitors.
Meanwhile, governments worldwide are telling people to avoid large gatherings and #StayTheF*ckHome — to stop the spread of COVID-19.
The World Health Organization just declared the outbreak a pandemic, so at this point, packin’ it in at the Potala might sound a little… nuts. But take heart: The tourists all visited on their smartphones.
…and tourist hotspots are going virtual. The idea isn’t new — you can even get your Francophile on(line) at the Louvre — but the options are expanding:
In China, the live streams turned into something else: revenue streams. Twenty museums have shops on Alibaba’s Taobao Live. One tour guide told Sixth Tone that souvenir sales on one busy virtual day were 4x higher than usual.
How in the heck does a visual project management platform do that?
The fine folks at Forrester had the same question.
So, they did what any gainfully-employed group of researchers would do: strapped imitation horns to their foreheads, ventured into the forests of Silicon Valley, and studied this unicorn to get to the bottom of it.
After tracking 100 employees of a global agency who used monday.com to see the impact it had on their work for years, here’s what they found:
So, want to make your team radically productive?
The NFL plans to expand its International Player Pathway Program for the 2020 season, CNBC reports.
Since 2017, the IPP has invited a handful of non-American players each year to try and win a spot on an NFL squad. Efe Obada, a defensive end with the Carolina Panthers, became the first to make a team’s final roster in 2018.
By expanding the program, the NFL hopes to make international players — and their future fans — a bigger part of the league.
In recent years, roughly 25% of the NBA’s players have been international (this season it’s 108 players, or 24% of the league).
In the NFL, in contrast, often fewer than 2% of players are international (last year it was 23 players, or about 1.4%).
By expanding the international pipeline, the NFL hopes to attract greater talent from abroad that it might otherwise be missing (specifically, the NFL has said it hopes to recruit international soccer players as kickers).
When international players rise to the top of foreign leagues, people from their countries often take notice: Foreign-born NBA stars like Dirk Nowitzki and Yao Ming both built huge fan bases in their home countries of Germany and China.
Japanese-born Rui Hachimura, who is in his rookie season with the NBA’s Washington Wizards, is already among the league’s most marketable players.
So for the NFL, international fans are a huge, untapped fan base — and league officials are eager to engage with them.
“This is about creating local heroes that are going to grow fans in the markets they’re from,” Damani Leech, chief operating officer of NFL International, explained to ESPN.
The NFL’s Competition Committee is expected to decide on final approval of the change later this month.
SXSW is cancelled (🤒), but you can still support the bands, venues, and service workers who are in a tough spot. Donate to the Banding Together ATX fundraiser, then treat yourself to beef enchiladas. You earned it.
What’s that? You’re not familiar with South By? Then hold onto your headphones, because Sofar Sounds put together this Best Of rundown (and playlist!!!) from 2019’s event.
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