The rise of the death wellness movement

A designer death industry has come to life to cater to the growing number of people seeking alternative approaches to dying.


May 9, 2019

You know what they say: You only die once (YODO) — so you might as well do it right. Or so the thinking goes in the “death wellness movement.” 

A growing number of services in the dollars-for-death business are shifting the focus from funerals and services to designer death experiences.

The death business is killing it 

It sounds creepy, but there’s a thriving cottage industry around dying. Death doulas — who, like birth doulas, support patients — operate in at least 6 states. 

Death Cafes across the country let people gather over tea and cake to talk candidly about dying. A number of companies help elderly people produce “legacy videos” before they pass.  

There’s even a death festival of sorts in San Francisco, Reimagine End of Life, that offers spiritual and scientific programming to end taboos related to death. 

But can everyone afford a designer death? 

Dying isn’t always cheap. The average American funeral costs about $9k, and although death doulas’ fees vary, some packages could set families back a few thousand dollars a week. 

Other death services like legacy videos can cost as much as $7k, pushing premium postmortems out of reach for many.

But even if not everyone can afford the white-glove dying experience, the death wellness movement wants to shift culture to provide support and positivity to all people in their final days.

Join 1.5m+ professionals getting The Hustle daily news brief

Business and tech news in 5 minutes or less

100% free, no ads or spam, unsubscribe anytime

Psst

How'd Bezos build a billion dollar empire?

In 1994, Jeff Bezos discovered a shocking stat: Internet usage grew 2,300% per year.

Data shows where markets are headed.

And that’s why we built Trends — to show you up-and-coming market opportunities about to explode. Interested?

Join us, it's free.

Look, you came to this site because you saw something cool. But here’s the deal. This site is actually a daily email that covers the important news in business, tech, and culture.

So, if you like what you’re reading, give the email a try.

If you don’t like it, unsubscribe any time. Privacy policy.