Digits: 7-figure weddings, the IRS on a roll, and more newsy numbers

Plus: Couples say “I dough,” the IRS checks off its to-do list, and Squarespace aims to master its domain.

wedding cake topper

1) The cottage cheese industry is really milking the opportunity to serve the ~40% of adults who want more protein in their diets, churning out huge profits in the process. In the last year, sales have risen 15.9% to $1.2B, and TikToks with the hashtag #cottagecheese have 340m+ views, 135m of which came in the last 120 days.

2) Weddings have a lot of couples saying “I do” to debt. With the estimated cost of the average American wedding ballooning to $30k, 30%-45% of newly married couples in the US took on debt to pay for their big day. Helping to drive up the average: the 13k+ US weddings that cost $1m+ last year.

3) Does your to-do list feel impossible? Let the IRS offer some hope for getting through it: Between the 2022 and 2023 filing seasons, America’s federal tax agency slashed its backlog of unprocessed paper returns by 80%, from 13.3m to 2.6m. Want to call with your congrats? It may actually work — 35% of customer service calls are now answered, up from 11%.

4) What a site! Squarespace is hoping to continue domain-ating the website-building business with its ~$180m purchase of Google Domains’ assets, including 10m domains, as the Google unit looks to wind down.

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