You may have seen this coming, but Disney has officially agreed to buy Comcast’s 33% stake in Hulu for $8.61B by Dec. 1.
Regardless, Disney is poised to take full control of the platform, growing its streaming empire.
In May, Disney CEO Bob Iger announced plans to merge the platforms into a single app, touting the “exciting” advertising potential and subscriber appeal of getting Disney+ content (including its Marvel and Star Wars properties) along with “general entertainment.”
- Such bundles help with churn — especially among users who subscribe for specific shows, then cancel.
- Experts believe Disney will launch Hulu globally after the deal is complete, something it hasn’t done yet, perhaps to keep Hulu’s value down.
- Iger also hinted that Disney may sell its ABC network and other linear TV properties, while doubling down on streaming.
We don’t know what else Disney has planned; all it’s said is that the purchase will “further” its streaming objectives — but those seem to be a prime concern for Iger.
… Comcast’s Roberts — who, as mentioned, is hoping for a bigger payout — has said the company will return its windfall to shareholders.
And more broadly, this is just what’s happening in the streaming world. HBO combined HBO Max and Discovery+ into Max, and Paramount Global will merge Paramount+ and Showtime.
As for us? Well, given that nearly every streaming service raised its prices this year, we’ve got a TV-watching future ahead of us that looks like bundling and accepting ads to save money, which is basically regular TV, so… wow, a full circle.
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