But, thanks to a natural human weakness for puppy videos, the puppy scam has joined these ranks of rip-off royalty.
“If you look at more than one or two [puppy sites], you’re going to run across a fraud site,” Steven Baker of the BBB told BuzzFeed. “It’s that bad.”
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The scam works like this: Fake breeders lure people to imposter sites with false credentials. Then, after building attachment with fake videos, they trick buyers into paying upfront for dogs they’ve already fallen in love with.
Victims often end up paying between $100 and $1K before they realized they’ve been tricked.