The Hustle

Fresh food-delivery shenanigans

Five-star hotels are out, and 8-bit accommodations are apparently in. The ’70s-era gaming company Atari announced yesterday that it’s building video-game themed getaways in major cities across the US. If throwbacks aren’t your thing, today:

January 28, 2020


Five-star hotels are out, and 8-bit accommodations are apparently in. The ’70s-era gaming company Atari announced yesterday that it’s building video-game themed getaways in major cities across the US. If throwbacks aren’t your thing, today:

A chef cracks a case of food-delivery funny business

Pim Techamuanvivit had a weird weekend.

The San Francisco restaurateur went viral in foodie circles when she tweeted about an unusual interaction with a customer. He had called to ask about his delivery order.

But her restaurant doesn’t do delivery

Techamuanvivit did some digging and discovered something alarming.

Someone had used the name of Kin Khao, her Michelin-starred restaurant, to build fake Seamless, Grubhub, and Yelp pages. They all hawked delivery options that don’t actually exist.

As the San Francisco Chronicle reported, even the menus were fake. They advertised dishes like Vietnamese pho — when Techamuanvivit’s restaurant specializes in regional Thai cuisine.

Smells like shenanigans

Culinary-minded journalists have uncovered lots of shady practices in the food-delivery biz:

So how did these faux delivery sites end up online in the first place?

Grubub began adding high-demand restaurants to its platform months ago to give restaurant owners a shot at earning more revenue. But it never actually asked the owners first.

Grubhub said restaurant owners can contact the company to be removed from its platform. Techamuanvivit said she’d be calling her lawyer instead.


⌛Only 96 hours left to score 40% off an annual Skillshare membership⌛

Excellent news, our sweet baby beagles: There’s a way to improve yourself and your career in 2020 that doesn’t involve reading The Economist while you hit the elliptical. 

How? Simple — develop the kind of skills that would put both Napoleons (Dynamite and Bonaparte) to shame with Skillshare.

Way more skills for way less money

Get access to their entire catalogue of skills, including…

… all for less than $5/month. But heads up: The sale ends January 31st.

If you’re ready to take your photography, creative writing, web design, marketing, coding, business, and basically any other skill you can think of to the next level, get 40% off an annual Skillshare subscrippy now.

Skills, baby, skills →

An anti-virus program keeps your computer clean. It sells your data, too

An offshoot of the cybersecurity titan Avast Antivirus sells its users’ web-browsing data to some of the world’s biggest companies, according to an investigation by Motherboard and PCMag.

What kind of data? Practically everything. Keywords people punch into Google, YouTube clips they watch, and, um, X-rated videos they ogle.

Nervous yet? Don’t go scrubbing that Chrome history

The data doesn’t include personal information, so users can’t be identified by name. Even so, the market for the data is sprawling, and corporate America wants a piece of the pie.

Here’s why it’s important: Jumpshot’s data may not be totally anonymous — in fact, it’s hard to completely de-identify any data. 

In the big picture, the investigation is just more evidence of how huge tech companies are making money off your digital footprints. As Jumpshot itself once boasted: “Every search. Every click. Every buy. On every site.”

Spirit’s reputation sucks. Here’s why it’s successful anyway

Everybody has a story about an airplane flight from hell. But for some reason, the internet’s true tales of flying Spirit Airlines are usually the weirdest. Consider:

These are just a few reasons why the budget-conscious carrier is such a popular punching bag. 

A recent analysis of major airlines’ positive and negative Twitter mentions found that 69% of tweets about Spirit were negative — a higher share than any other major carrier.

But the company keeps making money. How?

The short answer: It’s all about unbundling. Travelers complain about Spirit’s nickel-and-dime pricing. But as Rob Walker writes for Medium, the company’s innovative approach may have been ahead of its time:

The Hustle says…

2020 is the year to go green (if you haven’t already). Here’s an easy way to start: pick up a kitchen compost bin like this one on Amazon. 

It’s 2020 — stop passing out business cards that look like they’re from 2006. Take advantage of MOO’s 25% off sale to stock up on top-of-the-line collateral (but hurry, it ends tomorrow).*

What if you’d invested in Netflix at $1.85/share? You’d be up 18,196.00%. Who called it? The Motley Fool. Check out their top 5 growth stock picks under $49 before they blow up.*

*This is a sponsored post.

Meet the company that upended the world’s diamond economy

As the old saying goes, diamonds are forever. But that doesn’t mean they can’t be disrupted.

A Canadian company called Lucara figured out how to do it. The company is known for unearthing some truly gigantic gems. A diamond known as the Sewelô was discovered at a Lucara mine in Botswana last year. 

The New Yorker’s fascinating story of the company’s rise sounds a little like the way diamonds are formed — it took pressure, time, and geographic good luck.

People worry that diamonds are dirty, but demand is soaring

There are only a few dozen big diamond mines operating across the world. But 150m+ carats of rough diamonds were produced in 2017 — one of the highest-volume years on record. 

Um, what about those blood diamonds?

Everybody’s asking. So mining companies have had to get creative.

Enter Lucara, diamond-disruptor extraordinaire

Here are three ways Lucara shook things up:

  1. It looked in new places. The frozen reaches of northern Canada are a hot source of diamonds. Lucara’s CEO made some big discoveries there, back when she worked for her father’s company.
  2. It looked to other industries. Lucara used X-ray transmission technology, which is more commonly used in recycling, to better locate diamonds without damaging them.
  3. It created a new market. The company’s blockchain-secured platform, Clara, makes it easier to sell rough diamonds individually to retailers.

For all the company’s success, its outlook isn’t all diamonds and pearls. Canadian mines are relatively young, but they might soon be tapped out.


🏈 Fumble! The Twitter accounts of a bunch of NFL teams got hacked.

📱Is secondhand screen time as dangerous to kids as secondhand smoke?

🚂 Overnight-rail travel is on the rise. “Flight shame” might be the cause.

🔬Video-game company to players: Don’t use our game to model coronavirus.

🏀 Kobe Bryant has an enduring legacy among gamers. Here’s why.

Want snippets like these in your browser? Download our Chrome extension here.

How did you like today’s email?

hate it


love it
Now Playing:
Chromatics, Toy.
[%Count%] Share the Hustle

Conor Grant

Nick DeSantis

Bobby Durben

Meg Furey-Marquess
Brad “1 Michelin Star” Wolverton
Sandy Berger
Director of Desert Food Supplies
You opted in by signing up, attending an event, or through divine intervention. 251 KEARNY ST. STE 300, SAN FRANCISCO, CA 94108, UNITED STATES • 415.506.7210 Never want to hear from us again? Break our hearts and unsubscribe

Daily briefings, straight to your inbox

Business and tech news in 5 minutes or less

Join over 1 million people who read The Hustle

Exit mobile version