GE has another lightbulb idea


January 4, 2019

GE, Neutrogena, and Forbes turn to new tech to give their businesses a makeover.
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Old brands, new tricks: GE, Neutrogena, and Forbes turn to cutting-edge tech to get ahead

From fire sales to face masks, these centenarians are giving themselves a new gadget makeover:

GE expands partnership with Google on smart home accessories

Last October, GE debuted its line of smart, Made-for-Google lightbulbs in an attempt to stop the hemorrhaging of its iconic lightbulb business — now it’s expanding its line to include smart switches and full-color LEDs.

Full context: GE has been seeking a buyer for its North American consumer lighting business since summer 2017, but so far, no takers. Maybe some of Google’s success will rub off on them? 

Neutrogena will 3D-print custom face masks

We’ve reached peak face mask, people. As any woman of legal online ordering age knows, face masks of every creed and color have all but taken over the online beauty space. 

Neutrogena will take this trend to the next level, with MaskiD, an app that creates a 3D map of your face, for perfectly aligned mouth and eye openings. 

Maskheads can use MaskiD in tandem with Neutrogena’s iPhone accessory, the Skin360 (which scans users’ faces to assess problems and “moisture levels”), for the ultimate in skin micromanagement. 

Forbes writers use AI to inspire their first drafts

Digiday reports that Forbes will invest in more AI tools to help “reporters find interesting stories” with computer-generated “thought starters.”

The nearly 100-year-old publisher’s news CMS, called Bertie, already recommends topics and headlines for articles based on reporters’ previous work. 

Now, it will go so far as to write a rough draft of articles that contributors can simply “polish up” and ship — complete with links to previous Forbes coverage and original sources. 

   @ Me Anything
Lindsey Quinn, Managing Edtor at The Hustle
@LimbsySquid

First article generated by Forbes’ new AI writing tool: “Warren Buffett’s billionaire son made his fortune with this one simple trick” (Hint: It’s waking up at 5am)
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Set phasers to ‘moisturize’
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Facebook’s social network may be under fire, but its Workplace platform is doing great

While social media users have spent the last few months posting angry statuses about Facebook’s mishandling of their data, the company has been quietly building out its enterprise platform, Workplace.

Now, it seems like Workplace might actually work: Yesterday, Facebook signed Nestlé, which has 240k employees, as its newest mega-client. 

Yet another workplace messaging platform

Microsoft Teams, Twist, and Crew all make popular workplace messaging platforms, but Slack is the market leader after buying Hipchat last year.

They all have slightly different features: Slack targets multitaskers with infinite integrations, Crew caters to shift workers with scheduling tools. 

But Facebook, desperate for new revenue streams after putting out PR dumpster fires for months, is designed for all the average Joes and Janes who are already hooked on the ’Book.

Will people ‘Like’ Facebook for work? 

Since it was launched as ‘Facebook for Work’ in 2016, Facebook has borrowed recognizable features from its social network (News Feed, Groups, Live Video) to build out a workplace product that feels familiar to everyone from execs to contractors.

The ’Book, which counted 30k orgs as customers in 2017, still has a long way to go to catch Slack (500k+ customers) and Microsoft Teams (329k customers). 

But Nestlé, Walmart (2.2m employees), and Starbucks (240k employees) are all customers, proving that some of the world’s largest companies have found a way to make Workplace work.

» Will work 4 Work

Apple’s rotten iPhone sales are stinking up the whole economy

Apple’s stock price fell as much as 10% yesterday after the company lowered its earnings forecast earlier this week due to sluggish international sales.

Since becoming the first American company to hit $1T in market value just months ago, Apple has lost 39% of its market cap — and now the Big Fruit’s historic losses are souring the whole economy.

How the mighty have rotten

In just 3 months, Apple has lost $452B in market value — making Apple’s losses bigger than the entire market caps of all current US companies other than Microsoft, Alphabet, Amazon, and Berkshire Hathaway.

After a promising debut of the iPhone X and strong growth of its services divisions, Apple’s stock rose sky-high in September and October. 

But international iPhone sales under-delivered, resulting in quarterly revenue that fell short of Apple’s predictions by more than $5B

A rare bruise

Before this week, Apple hadn’t lowered its quarterly forecast in 15 years. But, Apple’s newfound pessimism is leaving investors in every sector of the economy with sour tastes in their mouths: Yesterday, the Dow dipped 2.8%, the Nasdaq fell 3%, and the S&P 500 slipped 2.5%.

Going forward, Apple has a lot to worry about: In China, a market that accounts for 20% of Apple’s sales, demand is unexpectedly small and is expected to decrease even further thanks to trade tensions. 

» iFlop

Booking Holdings (formerly Priceline) is the dot-com bust that refuses to die

Remember Priceline? The travel booking aggregator that made waves in the ’00s with its soaring stock prices and “Price-line Negotiat-or” commercials, only to nearly go bankrupt when the dot-com bubble burst?

Well, they’re back, and they’re stronger than ever before.

Renamed Booking Holdings, it is now the second-largest travel company in the world — and, according to the WSJ, it has quietly invested more than $2B in the rapidly expanding Chinese travel market.

The comeback kid

When Priceline.com IPO’d in 1999, it soared to a $23.1B market value. But by 2002, tanking tech stocks devalued its stock from $1k to $6.60 per share.

For years, the company was “left for dead.” Then, they bought Booking.com and decided to focus on lucrative hotel bookings.

Since 2009, Booking Holdings has seen massive regrowth, including a 3k% uptick in stock price, and a $100B market cap. Some analysts have called it “the most remarkable turnaround in the history of the Internet.”

China? China.

In the past few years, Booking has thrown down more than $2B in Chinese tech companies, including a $500m investment in Chinese ride-hailing giant DiDi Chuxing and a $1.3B investment in their Chinese rival, Ctrip.com.

The incentive to invest is high: Since Google is blocked in China, most Chinese citizens rely on travel apps to book trips — and, for Booking, one man’s app is another man’s travel.

» Around the world in 80 apps
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shower thoughts
  1. Being an adult is eating the crust not because you like it, but because you paid for it.
  2. It would be so much cooler if the New Years ball dropped slowly over the course of the whole year.
  3. January 2nd doesn’t get enough credit for being the real day people get their sh*t together.
  4. Life is too short to properly eject USB devices.
  5. The children of hipsters will rebel against their parents by listening to mainstream music and only shopping at chain stores.
  6. via Reddit
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