Watch out, Big Tuna: The market for lab-grown fish is heading downstream

Good Catch releases its plant-based albacore tuna chunks to Whole Foods, hoping to do the same thing for fish that companies like Impossible Foods have done for cows.


February 21, 2019

As plant-based beef inches closer to mainstream stomachs, a startup called Good Catch has been working on the same idea… but for fish. Now, lab-grown sea-life alternatives are hitting supermarkets.

Fast Company reports that the company’s plant-based albacore tuna chunks hit the aisles of Whole Foods and Thrive Markets yesterday, with plans to hit other retailers soon.

You can take the fish out of the tuna…

The startup began developing its version of tuna a few years ago, spending about a year workshopping the texture and taste.

Good Catch uses a mix of 6 legumes (from soy and peas to fava beans and navy beans) for texture, and, of course, algae oil and seaweeds to give it that ocean-life taste.

Good Catch isn’t the only brand leading the charge: About a year ago, Wild Type raised $3.5m, and the founders of Finless Foods — which also raised money last year — predict “rapid commercialization within years, not decades.” 

But you can’t take the tuna out of the fish

The issue of overfishing and depletion has long been on the back burner (85% of marine fish has been either fully exploited or overfished) — because what would people do without their fresh sushi??

Perhaps more importantly, fish are consuming more microplastics than ever as sea pollution hits record highs, and they’re carrying diseases into fisheries, which can then get transferred to humans.

So, much like Impossible Foods, Good Catch and others are not only working to save our oceans and wildlife, but also to help high-fish consumers stay healthy.

Daily briefings, straight to your inbox

Business and tech news in 5 minutes or less

Join over 1 million people who read The Hustle

Psst

How'd Bezos build a billion dollar empire?

In 1994, Jeff Bezos discovered a shocking stat: Internet usage grew 2,300% per year.

Data shows where markets are headed.

And that’s why we built Trends — to show you up-and-coming market opportunities about to explode. Interested?

Join us, it's free.

Look, you came to this site because you saw something cool. But here’s the deal. This site is actually a daily email that covers the important news in business, tech, and culture.

So, if you like what you’re reading, give the email a try.