The New York Times reports that a growing number of global hotels are now floating guests the top-shelf option to book rooms with premium air filtration and purification systems, in an effort to cut down on the current global haze of climatic craziness.
But it isn’t science fiction, it’s real life, and the air’s getting bad, y’all — starring natural disasters and corporate mitt prints (featuring many costars) — and you best believe the Big Hotel biz is gonna inhale the breezy opportunities that follow.
Smoggy stink sells
Last year, the World Health Organization reported that 91% of the world eats polluted air for breakfast, lunch, and dinner — largely blanketing top “urban destinations” around the world… Necessity, CHECK.
Hotels are buying in: The hotel wellness company Pure Wellness’ “Pure Room” (featuring natural fumigation) spans 300 hotels globally across several companies including Marriott, Hampton Inn, Embassy Suites and Hyatt.
Wellness tech company Delos has designed more than 1k hotel rooms globally with its wall-mounted air-purification filters — a brand standard across all 50 Wyndham hotel and resort locations in North America. The list goes on.
A serious situation marked at a premium
Some hotels dippin’ into the business of fresh air are charging a 5% to 7% premium for rooms with filtration and purification systems.
Clean air has become a luxury because it was treated as a given for so long — but now people are coughin’ up the price in more ways than one.