Wanted to hit the links recently but couldn’t snag a tee time?
Venues designed around golf simulators ditch the wait times and weather cancellations while keeping all the country club perks:
- Intown Golf Club — a “private social club for golfers” that’s expanding across the US — has a pro shop, steam room, and upscale restaurant and bar, in addition to its simulator bays; membership fees range from $155-$305/month.
- New York’s T-Squared Social, founded in part by Tiger Woods and Justin Timberlake, is a 22k-square-foot space that features a bowling alley, darts, a restaurant, and indoor golf; memberships are $250/quarter.
- Golfzon, which has 6.2k+ simulator locations spanning 62 countries, launched Golfzon Social, bringing food, beverages, and $500+ monthly memberships to indoor golf.
The grass might be fake, but the fees certainly aren’t: Rock Pile Golf Club in Greenwich, Connecticut, charges a $4k initiation fee in addition to $450 monthly dues for its indoor club.
While companies like Topgolf have existed for years, indoor clubs are about more than the sport itself — they’re replicating the model used by members-only clubs like Soho House.
The trend is taking off in tandem with others in the industry:
- The home simulator market is booming as more look to swing inside.
- Activity bars have continued to flourish since we wrote about their popularity last year.
And a recent report estimates that the golf simulator market, valued at ~$1.5B in 2022, will reach $3.2B by 2031.
But if being indoors isn’t enough for you, soon you can be inside your computer at members-only metaverse golf clubs.
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