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CES had some major glitches this week. The Hustle Fri, Jan 12 Brought to you by TRIS… the first-ever IKO. CES roundup: nothing like tech malfunctions… at a tech convention Gadgets actually working at a tech convention: a pretty obvious...
CES roundup: nothing like tech malfunctions… at a tech convention
Gadgets actually working at a tech convention: a pretty obvious concept, and for the most part, accomplished at this year’s CES.
However, there were a few pret-ty high profile uh-oh’s that would have the father of keynotes himself rolling in his grave. Here are a few of the biggest disasters from CES:
LG’s new appliance voice assistant refused to work on stage
With every Tom, Dick, and Siri voice being added to new gadgets over the past five years, LG felt it was time to throw their hat in the smart appliance ring, adding their voice assistant CLOi, to their new appliances.
Unfortunately for them, CLOi didn’t come to play once she hit the stage, retreating in some kind of digital protest and leaving the presenter high and dry in a cold sweat.
Google shuts down their CES booth on account of rain
It was Google’s debut at CES this year, and clear from the get-go they wanted to blow minds. With ads on every train, subway, and urinal (probably), this tech behemoth was in it to win it.
That is until day one, when Google had to shut down their enormous, 2-level, gadget-filled booth and saran wrap it in virus-grade plastic wrap thanks to Vegas’ torrential downpour.
Day 2 of CES results in a massive power outage
To cap it all off, on day 2, nearly the entire Las Vegas convention center lost power. Poetry or hysterical irony? We’ll go with both.
For almost two hours, a large part of the convention center was powered down (reportedly due to rain again), leaving many CES-goers to capture on social media the haunting images of a bunch of tech nerds… all in one room… with no tech to… TECH.
CES FORECAST: innovative with a chance of disaster
Dropbox files for IPO — and their numbers are looking solid
Scheduled for the first half of 2018, they’ll be the first private tech darling to enter the waters since Snap’s poor showing last year.
But let’s be clear: they’re no Snapchat
Dropbox is doing over $1B in annualized sales and are cash flow positive. They’re also loosely profitable (excluding technical accounting things like interest, taxes, depreciation, etc).
And, while their 500m users are nothing to scoff at, their biggest edge is that their cloud operates independently from Amazon Web Services, thanks to a hefty investment to build out their own data servers. This allows them to steer their own ship and keep data transfer costs low.
That said, they have some stiff competition in the file sharing space
Google recently rolled out a business tier for Drive, and continues to add functionality to the file sharing platform, while Microsoft has their own version, OneDrive.
Meanwhile, their closest competitor, Box, has been publicly trading since 2015 (its shares have risen 50% in the past 2 years). File this market under “C” for “crowded.”
In the wake of the new tax law, Walmart raises wages and offers bonuses to employees
Yesterday, the retail giant announced they’ll up their starting wage from $9 to $11, increase maternity benefits, and hand out some hefty bonuses to employees who qualify. All of this thanks to the new tax law.
On the surface, it’s a beautiful story: a corporation goes to bed a monster, wakes up with a conscience, and finally chooses to take care of their hardworking employees. That’ll do, Walmart. That’ll do.
The goliath brick-and-mortar chain, which has more than 1.3m employees, has faced massive black Friday protests, and a slew of non-profit groups have fought tooth and nail to unionize — all to no avail.
That said, ‘tis better to turn good late, than to never turn at all.
Wait a sec…
Have they turned? Or is this all just some PR fluff to mask the fact that they’re closing 63 locations of their sister company, Sam’s Club, across the US — a move that is speculated to impact more than 11k workers?
Moreover, 10 of the affected stores will be turned into e-commerce distribution centers, and according to Walmart, the employees of those stores aren’t exactly shoe-ins.
“Sorry, Cindy, you’re great, but if you want to work at the e-commerce distribution center, you’re going to have to reapply.”
Ridiculous job titles (ie.“Growth Ninja’) are not an effective way to recruit talent
Let’s talk about a trend that’s been plaguing the tech world for a while: rebranding a role like “Marketing Assistant” as “Content Rockstar,” or “Customer Service Rep” as “Client Happiness Wizard.”
While including abstract words like these in job postings is on the rise — it’s a practice that may be turning off some of the best candidates.
Wanted: “Product Genius”
Last month, jobs platform Indeed put out a report on “weird” and unusual job titles companies use in job postings. The 5 most frequently-used terms? Rockstar, Guru, Ninja, Genius, and Wizard.
Genius (82.5% increase) and Rockstar (19%) have seen the biggest growth in use over the past 2 years; Ninja and Guru have declined, and Wizard has stagnated.
Look, we get it: jazzing up hackneyed titles to make them sound more fun has long been a recruiting strategy (a al the Apple “Genius” or the Subway “Sandwich Artist”). But turns out, it’s a terrible way to advertise an opening.
Some advice: keep things literal
Truth is, adding “Wizard” to your product manager job posting isn’t going to make up for the fact that your listing sucks.
But on a practical level, using those terms as substitutes for more traditional roles means you’re going to miss out on all the well-qualified candidates searching for the jobs they actually want.
To give yourself the best shot on platforms like Indeed, job titles should be: concise (5-80 characters), straightforward (“UX Designer” instead of “Aesthetic Wizard”), and as specific as possible (“Events and Sponsorships Coordinator,” not “Kick-A*s Marketer”).
TRIS is holding the world’s first-ever initial keyword offering (IKO).
But before we talk IKOs, a little about TRIS.
TRIS says it’s “the browser of the future.” With TRIS, any online search becomes an opportunity to socialize with others searching the same topic, whether it’s joining chat rooms, posting questions, or leaving comments.
TRIS is betting social search is the future of the internet, and with 20m searches to date, folks are listening.
TRIS is giving anyone the chance to own a keyword, forever
Any entrepreneur knows: if you own the right search terms, money follows. It’s practically internet law.
Now, TRIS is letting anyone purchase keywords on their browser and own them until the end of time,
Think of TRIS’ keywords as internet domains. Pay once, own them forever.
TRIS says it’s investment in both their company and their mission. They’re betting that, as the platform grows, the keywords purchased on the TRIS browser today will be worth much, much more in the future.
Members of The Hustle can participate in the TRIS IKO here. And there’s even a partner program when you tell friends or clients about TRIS keywords.
Sign up as a TRIS partner and receive 50% of the first sale of any keyword, and another 25% of any sale thereafter. It’s one big, happy keyword family.