This past Spring, they launched John Deere Labs, opened an office in San Francisco’s tech-laden SOMA district, and began investigating how they could integrate AI into their farming equipment.
They’re also taking on population growth
Blue River Technology represents John Deere’s first foray into the space.
Typically, farmers apply mass sprays of herbicides to their crops, but the tech singles out weeds using AI-equipped cameras, cutting down on chemical use by 95% and improving yield.
It is estimated that in the next 3 decades, there will be another 2.4B people on Earth — and in order to provide enough food for everyone, the global food supply needs to grow by 1.7% per year (right now, it’s at 1% in the US).
John Deere believes the solution to the problem lies at the intersection of technology and sustainability — and AI is at the center of the Venn.