UPDATE: JUUL is now valued at $15B, becomes fastest startup to hit ‘decacorn’ status

Juul surpasses Facebook as the fastest startup to be valued at over $10B, after raising $1.2B just 7 months after its first VC funding round.


October 11, 2018

Teens be vapinnnnnnn. In June, the vape stape was valued at an alleged $10B. As it turns out, the allegations were wrong… because the company is actually worth $15B after raising a whopping $1.2B in its first VC round.

It only took the company 7 months after its first funding to hit $10B, the fastest startup in history to do so. Juul reaching the “decacorn” milestone 4x faster than Facebook, nearly 5x faster than Snapchat, and 11x faster than Dropbox. 

A penny raised, is a vaper earned

Say what you will about the company’s debatably slippery marketing practices, Juul has been on an absolute sick run since spinning off from Pax in 2017.

The company has captured over 60% of total e-cig sales. As of September, Nielsen data showed Juul’s 52-week sales grew 770% YoY to top $1.47B, and represented nearly 73% of the entire category.

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