Cue vocal fry: Kylie Jenner may have her smokey eye on the skincare industry

Kylie Jenner has filed 3 patents that may prove she is expanding her $800m cosmetics brand into skincare.


October 8, 2018

Quartz reports that reality star and beauty mogul Kylie Jenner may move into the skincare industry, after filing 3 trademarks with the US Patent Office back in July.

“Kylie Skin” and “Kylie Skin by Kylie Jenner” are patents for various skin products (lotions, cleaners, scrubs, oils, etc.) with the second “Kylie Skin” trademark reportedly aimed at brick-and-mortar retail stores.

Someone is doing something right

While we take issue with the “self-made” part of Kylie Jenner’s near-billionaire status, she does own 100% of Kylie Cosmetics, a company that after only 2 short years has sold more than $630m worth of makeup.

According to Forbes, Jenner has an estimated net worth of $900m (Kylie Cosmetics makes up $800m of that), and she’s barely of the legal American drinking age. 

For perspective, her sister Kim (who she arguably owes much of her fortune to) is worth $350m.

‘Skincare’ is the new makeup

As color-based makeup faces stagnation (Jenner’s lip kits dipped 35% last year) the move to skincare would be yet another astute decision within the Jenner camp.

According to a report by Euromonitor, skincare experienced the strongest growth globally against all other cosmetics categories in Q3 amidst a booming wellness industry.

It’s not clear what will become of the patents, but Kylie has millennials wrapped around her “self-made” finger, so if Kylie Jenner skincare ever comes to fruition, you better believe it’s gonna make a splash.

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