Life is like a box of Greek yogurt

Today, fraud bots are getting click happy, and tomorrow’s roads may be crappy, but first…
The Hustle Sponsored by Eight Sleep
The Hustle Daily Email

Take a listen 🎧 Episode #2 of My First Million is live. Listen to it here

Editor’s Note: We are not sending an email on the 4th of July — we’ll be out picnicking and parading with the rest of you. 

But on the 5th of July, we’re doing something a little different: We’re sending a special one-time email featuring exclusive content from The Hustle’s new product, Trends. Make sure to check it out!

Can Chobani’s fair-trade partnership prevent the dairy industry from curdling?

Chobani, the New York state-based yogurt company, announced a partnership with the California nonprofit Fair Trade USA to bring fair trade to the dairy industry, which is struggling to avoid going sour.

What spoiled the milk?

Dairy farmers’ first problem is that milk drinkers went nuts… for nuts. 

Now, udderless upstarts like almonds, soybeans, and even oats are replacing mammal milk in coffee cups countrywide — which caused milk sales to fall by $1.1B last year.

Secondly — and even more problematically — the dairy industry has struggled to address climate concerns about cow-missions and criticisms about poor conditions for both livestock and laborers.

So Chobani is preaching lactose tolerance to end the milk mayhem 

Chobani will require its partner farms to undergo a comprehensive audit — from the gutter to the udder — in order to receive certification.

The yogurt company will pay producers a premium — likely 2% to 4% above market price — to undergo these audits, and it will also pay Fair Trade fees associated with certification.

But then, once its partner farms have been certified as humane, Chobani can market its yogurt as fair-trade — something Chobani hopes will boost its already socially conscious brand.

But dairy farmers are torn on the plan

Chobani revitalized the dairy business in upstate New York when it opened there in 2005. Some farmers think that selling their milk at elevated, fair-trade prices will be a similar boon. 

But others are concerned that few farms will open themselves up to the audits because so many workers in the US dairy industry are immigrants from Central America who are believed to be undocumented.

Double dog dairy ya
Share on Facebook Share on LinkedIn Share on Twitter View in Browser

One of Android’s biggest apps was caught making purchases for users without consent

Security researchers at Upstream say the media file-sharing service 4shared is running invisible ads and subscribing users to paid services without their knowledge, TechCrunch reports.

Upstream says the app used suspicious “3rd-party” code that is “directly responsible” for automating clicks and setting cookies (the internet kind) as bread crumbs to keep track of which devices have been used to make purchases — a scheme that could be costing users millions of dollars.

The Elephant (Data) in the room

Hong Kong-based Elephant Data is the mysterious 3rd party that built the component — a company that bills itself as a “market intelligence” solution designed to “maximize ad revenue,” on its, uh, rather nefarious-looking website.

The ad firm didn’t respond to our request for comment, but a spokesperson for 4shared confirmed with TechCrunch that the company was unaware of any sneaky purchasing, and no longer uses Elephant Data services in its app.

Problem is…

4shared wasn’t allowed to push an update to users before the app was resubmitted for approval, so the company couldn’t fully remove Elephant Data’s software from users’ devices.

A platform with 10m users and 100m installs…

2nd time in 2 months

In May, BuzzFeed reported similar behavior from a different trigger-happy fraud shopper on the Android App store with the Alibaba-backed video app VidMate.

» The internet is chill
my first million

Blogging his way to $9M in cash

How did a guy who’s never seen a soap opera (let alone know how to code or copywrite) build the most popular soap opera blog on the planet? Today on My First Million, host Shaan Puri learns how Ramon Van Meer turned a $49 wordpress theme into $300k+ per month

P.S. We hit #8 in the iTunes charts last week. Want to help us reach #1? Click below to listen and subscribe for free.

Subscribe below:

Budweiser owner AB InBev brews up a $9.8B Hong Kong IPO

The big brewer behind Budweiser announced plans to raise $9.8B in a Hong Kong IPO, valuing the Anheuser-Busch InBev’s Asia-Pacific business at $64B — or about the value of Heineken.

Move over, Uber… AB InBev is THIRSTY

At $9.8B, the public offering would be the biggest IPO of the year — and also the largest IPO for a food or drink company in history. 

AB Inbev’s Asia-Pacific unit — which includes Budweiser, Stella Artois, and Corona — accounts for 18% of the company’s overall sales. Last year, the unit’s revenue rose 8.6% to $8.46B.

But are Asian markets really THAT thirsty for Bud’s suds?

Budweiser is the 3rd-largest beer brand in China (although it also owns the Chinese beer company Harbin, which is the 5th best-selling brand).

But, much like in America and other Western countries, per capita consumption of beer in China has declined slightly in recent years — raising questions about this sky-high Budweiser forecast.


Happy 4th (story): You aren’t the only one going out of town this long weekend

It’s firework weekend, folks! Grab your travel partners and M-80s cuz it’s time to hit the road and leave all of your weekly office stress behind.

Make sure to leave your “bad attitude on road trips” behind as well, misters and misses, because it’s absolute carmageddon out on the highways every 4th of July weekend, and this weekend’s shaping up to be the least open road yet.

According to AAA, 41.4m people will hit the asphalt this weekend — the most on record for the 4th of July since it began tracking holiday travel in 2000. 

The travel trend is expected to drive well into the summer

Despite the looming threat of rising gas prices in the States, a survey conducted by CNBC and SurveyMonkey shows that almost 50% of adult Americans are taking their cars with them on vacation this hot solstice season.

And while 49% of this summer’s roadtrippers are in the 45- to 54-year-old range, the young whippersnappers, AKA millennials, aren’t too far behind on the old trail.  

Millennials be campin

What started as #vanlife has turned into a full-blown market trend as RV rental startups and other players in the “convenience” travel market continue to pick up steam.

This year, companies like Outdoorsy are capitalizing on the new rugged spirit millennials have started to embrace. 

They want to see their travel from the ground level — and, dah-gonnit, they don’t want to stay in no hotels either

» Get your motor runnin’

A gravity cooling blanket, a high-tech sleeping pod, and one 7-day sale

Gather in close, kids, we want to tell you a bedtime story. 

It all started when the folks at Eight Sleep realized that our regular ol’ mattresses didn’t learn from our habits, didn’t adjust to our bodies, and certainly didn’t help keep us asleep. 

They just weren’t smart enough. 

So, they invented the The Pod — a techno-loaded bed equipped with every feature you could dream up: built-in dynamic cooling and heating elements, Alexa integration, and a first-of-its-kind thermo alarm. 

The result? Better sleep, Rip-Van-Winkel-level rest, and improved daily performance once you wake up.

Buy The Pod from Eight Sleep by July 8 and get free delivery and a free Gravity Cooling Blanket

No, you’re not dreaming — that’s a $300 value. Snuggle up. 

Sweet dreams are made of this → share the hustle

Refer coworkers, get free stuff

Step 1: Peek our sweet, sweet rewards

Step 2: Click “Share The Hustle” below

Step 3: Share The Hustle.

Step 4: Collect rewards, rinse & repeat.

How did you like today’s email?
love it
hate it

Now Playing Now Playing:
When I Paint My Masterpiece, The Band.
Wes Schlagenhauf
Wes Schlagenhauf
Conor Grant
Conor Grant
Bobby Durben
Bobby Durben
Brad “White and blue” Wolverton
Eileen Lyke Lee
Facebook Instagram YouTube
Join our Instagram community →
You opted in by signing up, attending an event, or through divine intervention. 251 KEARNY ST. STE 300, SAN FRANCISCO, CA 94108, UNITED STATES415.506.7210 Never want to hear from us again? Break our hearts and unsubscribe
The Hustle

Get the 5-minute roundup you’ll actually read in your inbox​

Business and tech news in 5 minutes or less​


How'd Bezos build a billion dollar empire?

In 1994, Jeff Bezos discovered a shocking stat: Internet usage grew 2,300% per year.

Data shows where markets are headed.

And that’s why we built Trends — to show you up-and-coming market opportunities about to explode. Interested?

[email-submission-form button-text="Join Free" include-trends-opt-in="true" success-url="" default-source="thehustleco" default-medium="home-exit-popup" default-campaign="home-page"]
<script type="text/javascript"> var onloadCallback = function() { grecaptcha.render('verify-your-humanity', { 'sitekey' : '6LdddrcZAAAAALyttpvOqiwQGwq5BNhgDz4tMQGE' }); }; function getCookieValue(a) { var b = document.cookie.match('(^|[^;]+)\\s*' + a + '\\s*=\\s*([^;]+)'); return b ? atob(decodeURIComponent(b.pop())) : ''; } function getCookie(name) { var cookieArr = document.cookie.split(";"); for(var i = 0; i < cookieArr.length; i++) { var cookiePair = cookieArr[i].split("="); if(name == cookiePair[0].trim()) { return decodeURIComponent(cookiePair[1]); } } return null; } function setHiddenFieldValue(wrappingDiv, searchParams, className, utmName, cookieName, defaultValue) { var el = wrappingDiv.getElementsByClassName(className)[0]; var existingVal = el.getAttribute('value'); if (utmName == 'ref') { var newVal = searchParams.get(utmName) || getCookie(cookieName); } else { var newVal = searchParams.get(utmName) || getCookieValue(cookieName); } if ((existingVal == null || existingVal == '' || existingVal == defaultValue) && (newVal != null && newVal != '')) { el.setAttribute('value', newVal); } } function setHiddenFieldValueFromUtm( wrappingDiv, searchParams, className, utmName, defaultValue ) { var el = wrappingDiv.getElementsByClassName(className)[0]; if (el != null) { var existingVal = el.getAttribute("value"); var newVal = searchParams.get(utmName); if (newVal != null && newVal != "") { el.setAttribute("value", newVal); } } } function initForm() { var wrappingDivs = document.getElementsByClassName('email-submission'); wrappingDivs.forEach(wrappingDiv => { var sp = new URLSearchParams(; setHiddenFieldValue(wrappingDiv, sp, 'funnel-source', 'utm_source', 'funnel_source', 'thehustleco'); setHiddenFieldValue(wrappingDiv, sp, 'funnel-campaign', 'utm_campaign', 'funnel_campaign', 'home-page'); setHiddenFieldValue(wrappingDiv, sp, 'funnel-medium', 'utm_medium', 'funnel_medium', 'home-exit-popup'); setHiddenFieldValue(wrappingDiv, sp, 'funnel-referral', 'ref', 'funnel_referral', ''); setHiddenFieldValueFromUtm(wrappingDiv, sp, 'funnel-a', 'a', ''); setHiddenFieldValueFromUtm(wrappingDiv, sp, 'funnel-c', 'c', ''); setHiddenFieldValueFromUtm(wrappingDiv, sp, 'funnel-o', 'o', ''); setHiddenFieldValueFromUtm(wrappingDiv, sp, 'funnel-oc', 'oc', ''); setHiddenFieldValueFromUtm(wrappingDiv, sp, 'funnel-e', 'e', ''); setHiddenFieldValueFromUtm(wrappingDiv, sp, 'funnel-f', 'f', ''); setHiddenFieldValueFromUtm(wrappingDiv, sp, 'funnel-r', 'r', ''); setHiddenFieldValueFromUtm(wrappingDiv, sp, 'funnel-t', 't', ''); setHiddenFieldValueFromUtm(wrappingDiv, sp, 'funnel-s1', 's1', ''); setHiddenFieldValueFromUtm(wrappingDiv, sp, 'funnel-s2', 's2', ''); setHiddenFieldValueFromUtm(wrappingDiv, sp, 'funnel-s3', 's3', ''); setHiddenFieldValueFromUtm(wrappingDiv, sp, 'funnel-s4', 's4', ''); setHiddenFieldValueFromUtm(wrappingDiv, sp, 'funnel-s5', 's5', ''); var error_message = getCookieValue('funnel_error_message'); if (error_message && error_message.trim() != '') { var error = wrappingDiv.getElementsByClassName('funnel-error')[0]; var prev_email = getCookieValue('funnel_email'); error_message = prev_email + " is not valid. Please try again"; error.innerHTML = error_message; = ''; } }); if (false) { initCaptchaFormV2(); } } function initCaptchaFormV2() { var v3RecaptchaResponseEl = document.getElementById('recaptcha-response-v3'); v3RecaptchaResponseEl.parentNode.removeChild(v3RecaptchaResponseEl); var wrappingDiv = document.getElementById('email-submission'); var subForm = wrappingDiv.getElementsByClassName('email-submission')[0]; var captchaVersion = document.createElement('input'); captchaVersion.class = 'g-recaptcha hidden-input'; captchaVersion.type = 'hidden'; = 'g-recaptcha-response-v2'; captchaVersion.value = 'true'; subForm.appendChild(captchaVersion); var captchaEl = document.createElement('div'); = 'verify-your-humanity'; subForm.appendChild(captchaEl); var captchaApiScriptEl = document.createElement('script'); captchaApiScriptEl.src = ''; captchaApiScriptEl.async = true; captchaApiScriptEl.defer = true; document.head.appendChild(captchaApiScriptEl); } function appendCheckboxes() { var optInDivs = document.querySelectorAll('.trends-opt-in'); optInDivs.forEach(el => { if (el.getElementsByClassName('trends-opt-in-checkbox').length < 1) { var checkbox = document.createElement('input'); checkbox.setAttribute('class', 'trends-opt-in-checkbox'); checkbox.setAttribute('type', 'checkbox'); checkbox.setAttribute('name', 'trends_opt_in'); var label = document.createElement('label'); label.setAttribute('class', 'trends-opt-in-text'); label.textContent = "Yes, I'd like to receive updates on market opportunities before they explode from Trends by The Hustle"; el.appendChild(checkbox); el.appendChild(label);; } }) } window.addEventListener('DOMContentLoaded', (event) => { var funnel_email_cookie = getCookieValue('funnel_email'); if ( (false) && (funnel_email_cookie != null && funnel_email_cookie != '') ) { window.location.replace('/home'); } initForm(); if (true) { appendCheckboxes(); } }); </script> <div class="email-signup" id=email-submission> <div class="funnel-error" style="display:none;"></div> <form class="email-submission" action="" method="post" autocomplete="email"> <div class="email-form-wrap"> <input class="funnel-source hidden-input" type="hidden" name="source" value="thehustleco"> <input class="funnel-campaign hidden-input" type="hidden" name="campaign" value="home-page"> <input class="funnel-medium hidden-input" type="hidden" name="medium" value="home-exit-popup"> <input class="funnel-referral hidden-input" type="hidden" name="referral_code"> <input class="funnel-fail-url hidden-input" type="hidden" name="fail_url" value=""> <input class="funnel-a hidden-input" type="hidden" name="a" value=""> <input class="funnel-c hidden-input" type="hidden" name="c" value=""> <input class="funnel-o hidden-input" type="hidden" name="o" value=""> <input class="funnel-oc hidden-input" type="hidden" name="oc" value=""> <input class="funnel-e hidden-input" type="hidden" name="e" value=""> <input class="funnel-f hidden-input" type="hidden" name="f" value=""> <input class="funnel-r hidden-input" type="hidden" name="r" value=""> <input class="funnel-t hidden-input" type="hidden" name="t" value=""> <input class="funnel-s1 hidden-input" type="hidden" name="s1" value=""> <input class="funnel-s2 hidden-input" type="hidden" name="s2" value=""> <input class="funnel-s3 hidden-input" type="hidden" name="s3" value=""> <input class="funnel-s4 hidden-input" type="hidden" name="s4" value=""> <input class="funnel-s5 hidden-input" type="hidden" name="s5" value=""> <input class="funnel-success-url hidden-input" type="hidden" name="success_url" value=""> <input id="recaptcha-response-v3" class="g-recaptcha hidden-input" type="hidden" name="g-recaptcha-response" value=""> <input class="signup-email" type="email" name="email" placeholder="Your email address" required autocomplete="email"> <input class="email-submit" type="submit" value="Join Free"> </div> <div class="trends-opt-in"></div> <div submit-success> <template type="amp-mustache"> <p class="c-message c-message--success">Thank you for subscribing.</p> </template> </div> <div submit-error> <template type="amp-mustache"> <p class="c-message c-message--failed">Your submission failed. Please try again!</p> </template> </div> </form> </div>