The Hustle

MFM #81: The Genius Way Liquid Death Sells Canned Water

How a punk-rocker raised $12m to sell canned water.

June 5, 2020

On today’s My First Million, Liquid Death’s founder Mike Cessario explains:

🎸💧 The punk-rocker who raised $12m

🤘 Making boring sh*t cool

🚰💰 You can make how much selling water?!

🧘 🎸 How to day trade attention

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