The Hustle

Male fertility startups are the latest to raise millions as the wellness industry booms

Male fertility startups are raising millions as they become the next niche in the growing health and wellness market.


August 12, 2019

According to the US Department of Health & Human Services, 1 in 8 couples struggle to get pregnant after one year of trying. And ⅓ of those infertility issues are caused by problems in men.

Now, a small, but growing, number of companies are bringing technology and innovation to the male fertility space. Two companies are raising cash hard and fast to become the king of baby-making mountain. 

Battle for the babies

Dadi, a fertility test and storage kit delivery service, just raised a $5m extension after closing a $2m seed round earlier this year.

This comes shortly after its rival, Legacy, raised a $1.5m round for its sperm testing and freezing service. 

Both offer sperm storage services as well. According to Dadi’s CEO and co-founder Tom Smith, Dadi testing and storage goes for less than 1/10 the price that most clinical facilities charge.

Dadi charges around $200 for its testing kit and one year of sperm storage. The Sperm Bank of California charges up to $525 just for an initial consultation fee

Dadi, Legacy, Hims, Ro, what are these names?

Like Viagra or “sperm bank” is any better.

Other companies that are wellness-adjacent to Dadi and Legacy are raking in the funding as well. 

Hims raised $100m this year, and Manual, a well-being platform for men from London, closed £5m in seed funding in January. And that’s only to name a few of the swimmers looking to grow.

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