Market a fest, receive an Emmy nom


July 19, 2019

Today, Toys ‘R’ Us plots its return and the Prime Day aftermath continues to burn, but first…
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Fame, fortune, f*ck: FuckJerry is now an Emmy nominee thanks to Fyre Fest

We’ve all seen the competing Fyre Fest documentaries between Hulu and Netflix. But, on Tuesday, only one was nominated for an Emmy — 4 in fact. And the ad firm behind the notorious fest is positioned to capitalize.

Along with other contributors, Jerry Media (@fuckjerry) was nominated for its role in producing the Netflix Fyre Festival documentary, FYRE: The Greatest Party That Never Happened.

But should a company partially responsible for one of social media’s most infamous scams be rewarded?

Also… who the f*ck is Jerry?

FuckJerry has stood atop the internet’s meme-heap since Elliot Tebele created the IG page in 2011. 

But the company has been no stranger to cultural controversy.

The company, which comedian Vic Berger once described as “an advertising company masquerading as a ‘meme page,’” was built on uncredited jokes stolen from other people’s social media accounts (remember #FuckFuckJerry?)

Jerry Media has also come under fire for charging over $75k for a single branded post.

Then came the FYRE

Jerry Media was majorly responsible for spreading awareness for the scam in event’s clothing and led to nearly 5k people paying between $1.5k and $250k for tickets.

Jerry Media’s non-disclosed social media campaign, which involved countless big name supermodels, got every bro from Pittsburgh to Paris ready to wild out on Pablo Escobar’s island — a move that got the supermodels subpoenaed by the FTC for illegal advertising.

And according to The Fashion Law, Jerry Media could be next.

Somehow, Netflix still made Jerry Media a producer on the doc

Stranger still, Jerry Media had lots of control over the documentary: According to the New Republic, the CEO of Jerry Media claimed to have “final cut” responsibility for the documentary — a freedom these days that not even the likes of Spielberg is awarded (OK, maybeee Spielberg).

On the flip, Jerry Media had no involvement in the making of the competing Hulu doc, which had — naturally — a more critical take on the company’s role in the event.

They’ll always have ‘Emmy nominee’
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A Prime Day promotion highlights the over-extension of browser extensions

Millions of Americans are still shaking e-migraines induced by all that pervasive Prime Day pontification… if you went to sleep with “Instapots are only $50!” ringing in your ears, you’re not alone.

But, because of all that noise, a small, strange detail of Prime Day almost went overlooked: Amazon quietly paid customers $10 to install something called Amazon Assistant.

But what in the name of Bezos’ Bumble profile is Amazon Assistant?

On its face, Amazon Assistant is a browser extension that — according to Amazon — helps consumers compare products and organize wish lists.

Yet the extension also harvests oodles of users’ data, including information about what websites they’re browsing and what products they’re looking at while they’re there.

Amazon’s browser-based surveillance system monitors searches on competitor sites like Walmart.com or Target.com. But, as a Washington Post report reveals, other browser bullies are overextending their extensions even further…

And the extension epidemic is bad news for personal data

Researchers recently discovered that 3.8k extensions — 2% of the extensions available on Chrome — leak sensitive personal data.

Some leak data accidentally, but others intentionally extract and sell it. 

At least 4m people have unwittingly installed extensions that track their browsing behavior and then sell their data — ranging from medical records to flight confirmation numbers to tax information — to the highest bidder.

» Enough to raise some eye-browse
If you’re looking for TV so good you’ll postpone plans for it, look no further:

I love you, now die image

Diamond security startup Dust Identity raises $10m to leave counterfeiters in the dust

A startup called Dust Identity raised $10m to grow its diamond-based security business. 

The company, which uses tiny bits of diamond dust to help manufacturers secure their supply chains against counterfeiters, offers a solution to manufacturers who are struggling to control the quality of all the pieces that go into their products.

3D printing comes with a big downside

The rise of affordable 3D-printing has made it easier for manufacturers to fabricate specialty parts.

But, since anyone can scan a complicated component and then 3D print it, it has also made it harder for manufacturers to differentiate counterfeit parts from legitimate ones.

So the answer is… diamond dust?

Dust Identity mixes tiny, ground-up diamond fragments into a polymer and then sprays the whole mixture onto physical objects such as airplane parts or computer components.

When these objects dry, these tiny diamond fragments form a unique configuration that can be scanned into a database and used to authenticate objects as they move along a supply chain.

This surprisingly simple, physical solution is cheaper — and more foolproof — than other counterfeiting solutions such as holograph tags, RFID chips, or bar codes. The cheapest RFID tags cost around 15 cents each, while a diamond dust tag costs about 1/1000 of a cent.

» Dust off those diamonds

Toys ‘R’ Us 2.0 will launch this fall

Toys ‘R’ Us is back! Sort of… Um, well, a little bit. 

Tru Kids Brands, which bought the famed bankrupt toy store in October, announced it would be opening 2 Toys ‘R’ Us stores later this year, according to a press release from the company

That’s 733 fewer than in 2018, when the retail giant closed all 735 of its US stores. 

But while they’ll have fewer boxes, they’ll have more interaction

These new Toys ‘R’ Us stores will feel less like closets that haven’t been picked up in months and more like a child’s Apple Store. 

With retail partner b8ta, Tru Kids describes the stores as having smaller, engaging environments with “new events and activities every day, from seeing toys displayed out of the box to test before making a purchase, to visiting different brand stations… or just having fun with Geoffrey.”

That’s Geoffrey. Not to be confused with Joffrey, whose presence would make for a much scarier but still engaging environment.

Expansion plans for 2020 

The two stores will be in Paramus, N.J., and Houston. An undisclosed number of openings are planned for 2020. 

And if you’re still jonesing for the old school, disheveled Toys ‘R’ Us style, you can always go abroad. Tru Kids Brands operates 700 Toys ‘R’ Us and Babies ‘R’ Us stores internationally. 

» Toys ‘R’ Back
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shower thoughts
  1. We’ve been catching fish using the same trick for centuries and they’ve never learned their lesson.
  2. Spiders’ bodies produce supplies to build their homes. In order for humans to do this, they would literally have to sh*t bricks.
  3. We really only shape dog treats like bones so that humans know what they are.
  4. Maybe experiencing your life flashing before your eyes before you die is your body uploading it’s consciousness to the matrix before going offline.
  5. Cross-stitching is pixel art from before pixels were even a thing.
  6. via Reddit
hustle con 2k19

Last Call: Super Discounted Hustle Con ticket pricing ends tonight

This is the lowest priced ticket you can get to Hustle Con 2019 — $150 off the regular 2-day ticket price ($600). The sale ends tonight at midnight (Pacific Standard Time… we’re not animals). 

Lock in your ticket here. 

And in case you missed the news, here are the bullet points: 

  • What: Hustle Con 2019
  • When: December 2-3, 2019
  • Where: Paramount Theater in Oakland, CA 
  • Who: You + 2,000 other founders, professionals, and ambitious do-ers. 
  • Why: 2-days of networking and learning tactical knowledge from leading founders. 

For details, speakers, schedule, and tickets visit hustlecon.com

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