Brief - The Hustle

Martha follows Snoop Dogg’s footsteps, partners with Canopy on CBD products

Written by Lindsey Quinn | Jun 30, 2020 8:01:36 AM

It finally happened. After a decade of on-and-off-stage partnerships with rapper and notable weed evangelist, Snoop Dogg, home & garden mogul Martha Stewart is entering the cannabis biz.

Martha will advise the fast-growing Canadian cannabis company, Canopy Growth, on a CBD line, starting with, as Martha put it, “sensible products for people’s beloved pets.”

It was just a matter of time… 

Martha and Snoop began working together in 2008 when the rapper appeared on her talk show, Martha. Snoop returned the next year to bake holiday brownies (of course) and they shared the stage again in 2015 for the Comedy Central Roast of Justin Bieber.

Martha and Snoop’s onstage chemistry was undeniable, and the two have been professionally inseparable ever since: In 2016, they debuted a cooking show on VH1, “Martha & Snoop’s Potluck Dinner Party.”

And, though she doesn’t partake in the devil’s lettuce herself, she has sung the praises of CBD-infused ointment in the past, and expressed interest in entering the cannabis market in an interview with The Hollywood Reporter last summer.

This could help Canopy reach a whole new market

Snoop already partners with Canopy on his own designer weed, but Martha will bring valuable expertise to help Canopy further destigmatize cannabis products and gain access to valuable mainstream markets.

Not to mention showing these young whippersnappers a thing or two about building a lifestyle brand: In a statement, Marth says she plans to share with Canopy her knowledge gained from “years of experience in the subject of living.”