Martha Stewart’s working on a CBD line

March 1, 2019

Martha Stewart will advise Canopy Growth on a CBD line, but first…
The Hustle Sponsored by AuraGlow
The Hustle Daily Email

The fur trade is experiencing its biggest boom since the French and Indian War

Largely thanks to the popularity of luxury winter coats with fur collars, the price of coyote pelts has risen as much as 40% in the past 4 years.

Now, with companies like Canada Goose poised to expand globally, the controversial North American fur trade is on track to return to a fur-lined glory it hasn’t seen in centuries. 

From French trappers to swimsuit models

The fur trade was North America’s original global business. Enterprising French and British fur trappers — the startup founders of yestercentury — came to the New World for beaver pelts they could export to Europe’s high-fashion haberdashers (y’know, hatmakers).

For centuries, European powers waged bloody wars over the furry North American fashion statements. Davy Crockett’s signature look eventually fell out of fashion, and the market lay dormant for years…

Then, Kate Upton came along.

Furry, flirty, and thriving

In 2013, supermodel Kate Upton wore a Canada Goose jacket (complete with the coyote-trimmed hood) on the cover of the Sports Illustrated Swimsuit Edition.

What happened next was PETA’s worst nightmare: Overnight, every A-list celebrity and trust-fund college kid had a dead coyote wrapped around his or her neck. Within 4 years, the 7-decade-old Canada Goose was growing so fast that it decided to IPO to expand its global business.

“Coyote furs are hot,” John Hughes, a veteran fur buyer, told CNBC. “And it’s all due to the trim trade.”

A strangely fur-miliar business model

For the first time in centuries, fur pelts are a hot global commodity again. Hughes, who deals fur from Montana, processes about 10k coyotes annually and usually pays fur trappers between $75 and $120 per pelt. 

Furriers then sell the purchased pelts to companies like Canada Goose, which, in turn, sell finished jackets across the globe for upwards of $1k.

When Canada Goose opened its first store in China last year, Chinese fashionistas lined up out the door for North America’s precious pelts — just like the French bourgeoisie had done 400 years before.

@MA: Have you ever wondered what the French colonial empire and Kate Upton have in common… ? Neither have I.

But sometimes we don’t know what’s good for us…

Whoever pelt it dealt it, right?
Share on Facebook Share on LinkedIn Share on Twitter View in Browser

Uber and Lyft will grant top drivers stock in their highly anticipated IPOs

In the lead-up to two of the hottest tech IPOs on the market, Uber and Lyft will give their more loyal drivers a chance to cash in. 

The Wall Street Journal reports that in the event of an IPO, both companies will offer cash bonuses to drivers — or the option to use that cash toward company stock at its IPO price before it begins trading. 

This is an unprecedented win for rideshare workers who have long clamored for a piece of the multibillion-dollar pie built on the backs of their Priuses.

How will it work?

Both programs will work on a sliding scale based on a driver’s length of service or number of rides. For example:

Lyft will give riders with 10k rides $1k in cash, or the equivalent number of shares. Drivers with 20k rides will earn $10k (though WSJ points out that a driver would need to average 15.4 rides a day, 5 days a week, 52 weeks a year, for 5 years to reach 20k rides).

Get ready for March Madness

Lyft plans to begin its roadshow (AKA, the Tour de Potential Investors) the week of March 18, while Uber is expected to go public later this year.

Despite the hype, it’s uncertain whether these stocks will experience a “first day pop” upon trading, or long-term success.

Either way, it will be a long-awaited look under the hood of the ride-sharing giants, both of which have posted quarterly losses in the hundreds of millions in the pursuit of hyper-growth.

» Junk in the trunk

Walmart’s decision to get rid of greeters is a blow to disabled employees

Earlier this week, Walmart announced it will be saying goodbye to its signature “people greeters” — those lovely, affable folks in blue vests who are perennially stationed at the entrance of stores.

Greeters will be phased into a new role — “customer host” — that will require physical tasks (like lifting 25-lb. packages, climbing ladders, and standing for long periods of time) in addition to welcoming duties…

Thing is, some current greeters can’t do these things

A sizeable portion of Walmart greeters are disabled — and thus “unqualified” to perform the duties of the customer host role.

For years, Walmart has championed its inclusive hiring policies, and its perfect score of 100 on the Disability Equality Index, a rating system measuring the inclusion practices.

But many Walmart greeters, like Adam Catlin, who has cerebral palsy and is legally blind, have been left in a state of uncertainty amid the recent news.

There’s likely going to be a swift response here

According to USA Today, the job change has prompted no less than 3 complaints to the US Equal Employment Opportunity Commission. A federal lawsuit has also been filed under the Americans With Disabilities Act.

Walmart, for its part, has already offered associates with physical disabilities a “60-day transition period” and has promised to try to find a “customized solution” for each disabled employee.

» Nice to greet ya…

Martha follows Snoop Dogg’s footsteps, partners with Canopy on CBD products

It finally happened. After a decade of on-and-off-stage partnerships with rapper and notable weed evangelist, Snoop Dogg, home & garden mogul Martha Stewart is entering the cannabis biz.

Martha will advise the fast-growing Canadian cannabis company, Canopy Growth, on a CBD line, starting with, as Martha put it, “sensible products for people’s beloved pets.”

It was just a matter of time… 

Martha and Snoop began working together in 2008 when the rapper appeared on her talk show, Martha. Snoop returned the next year to bake holiday brownies (of course) and they shared the stage again in 2015 for the Comedy Central Roast of Justin Bieber.

Martha and Snoop’s onstage chemistry was undeniable, and the two have been professionally inseparable ever since: In 2016, they debuted a cooking show on VH1, “Martha & Snoop’s Potluck Dinner Party.”

And, though she doesn’t partake in the devil’s lettuce herself, she has sung the praises of CBD-infused ointment in the past, and expressed interest in entering the cannabis market in an interview with The Hollywood Reporter last summer.

This could help Canopy reach a whole new market

Snoop already partners with Canopy on his own designer weed, but Martha will bring valuable expertise to help Canopy further destigmatize cannabis products and gain access to valuable mainstream markets.

Not to mention showing these young whippersnappers a thing or two about building a lifestyle brand: In a statement, Marth says she plans to share with Canopy her knowledge gained from “years of experience in the subject of living.”

» A sensible toke, for sensible folk

Dentists charge 20X what you should pay for teeth whitening

Let’s get one thing straight: dentists are heroes. You won’t find us tooling around in any mouth that walks through the door.

But when it comes to teeth whitening, maybe look elsewhere. Teeth whitening at the dentist can cost between $500-1000 bones. 

Fortunately, you have options. If you want the confidence that comes with teeth that are whiter than printer stock, then listen up. 

Get Amazon’s #1 teeth whitening kit at a Hustle Discount

Ask around, AuraGlow is the reigning champ of easy-to-use, effective, and affordable at-home teeth whitening. 

When you order AuraGlow, you’ll get a dentist-grade teeth whitening solution supercharged by AuraGlow’s unique LED light. The light activates the molecules found in the whitening solution, speeding up the process and its effectiveness. 

Just pop AuraGlow in your mouth, turn on the light, and wait ‘til it turns off — an internal timer ensures you get the full whitening experience. 

30 minutes later, you’ll be strolling out of the house with a pearly white smile ready to take the world by its subway straps.

Order direct from AuraGlow and get free shipping + a 25% discount with code HUSTLE.

Stains? What stains? →
This week’s lineup comes from our friends at Wondery — makers of fine auditory delights. Your next favorite podcast might be a click away.

song image

Business Wars
Death Row Records vs. Bad Boy Records
Hear the true stories behind the controversy, violence, and bad blood between Death Row (Dr. Dre & Suge Knight) and Bad Boy (Puff Daddy) — a feud that changed the rap game forever.

song image

One Plus One
Lennon & McCartney: Eyeball to Eyeball
Learn about the insanely creative connection and tension that made John Lennon and Paul McCartney the greatest songwriting duo ever.

song image
American Innovations
Coca-Cola: The Cocaine Clinician
What’s more American than apple pie? Coca-Cola. Host Steven Johnson tells you how a pharmaceutical tonic became the most famous beverage in the world.

shower thoughts
  1. All languages travel at the speed of sound, sign language travels at the speed of light.
  2. A paper cut is a tree’s last revenge.
  3. Adopting a hairless cat is like hiring an old naked man to walk around the house and ignore you.
  4. Not once in any of the seven Fast and Furious movies did they stop for gas.
  5. Becoming a high school vice-principal is living long enough to see yourself become the villain.
  6. via Reddit
Now Playing Now Playing:
Guilty, Randy Newman. Forget what you know about Randy “you got a friend” Newman
Zack Crockett
Zack Crockett
Wes Schlagenhauf
Wes Schlagenhauf
Conor Grant
Conor Grant
Bobby Durben
Bobby Durben
Kyle “Your driver is arriving soon…” Ellis
Colin Response
Choir Director
Facebook Instagram YouTube
Join our Instagram community →
You opted in by signing up, attending an event, or through divine intervention. 251 KEARNY ST. STE 300, SAN FRANCISCO, CA 94108, UNITED STATES415.506.7210 Never want to hear from us again? Break our hearts and unsubscribe
The Hustle

Get the 5-minute roundup you’ll actually read in your inbox

Business and tech news in 5 minutes or less

100% free. We don’t spam. Unsubscribe whenever.


How'd Bezos build a billion dollar empire?

In 1994, Jeff Bezos discovered a shocking stat: Internet usage grew 2,300% per year.

Data shows where markets are headed.

And that’s why we built Trends — to show you up-and-coming market opportunities about to explode. Interested?

We’re shooting our shot…

Start your mornings with The Daily.

Get the freshly baked 5-minute newsletter every day except Saturdays.

It’s filled with the most interesting stories on business, tech, and the internet.

And written for innovators of every industry. Sign up for the news that slaps.

If you don’t like it, unsubscribe any time. Privacy policy.

[email-submission-form redirect-to-home="true" button-text="Join Free" include-trends-opt-in="true" id="main-signup-form" fail-url="" success-url="" default-source="thehustleco" default-campaign="home"]
<script type="text/javascript"> var onloadCallback = function() { grecaptcha.render('verify-your-humanity', { 'sitekey' : '6LdddrcZAAAAALyttpvOqiwQGwq5BNhgDz4tMQGE' }); }; function getCookieValue(a) { var b = document.cookie.match('(^|[^;]+)\\s*' + a + '\\s*=\\s*([^;]+)'); return b ? atob(decodeURIComponent(b.pop())) : ''; } function setHiddenFieldValue(wrappingDiv, searchParams, className, utmName, cookieName, defaultValue) { var el = wrappingDiv.getElementsByClassName(className)[0]; var existingVal = el.getAttribute('value'); var newVal = searchParams.get(utmName) || getCookieValue(cookieName); if ((existingVal == null || existingVal == '' || existingVal == defaultValue) && (newVal != null && newVal != '')) { el.setAttribute('value', newVal); } } function setHiddenFieldValueFromUtm( wrappingDiv, searchParams, className, utmName, defaultValue ) { var el = wrappingDiv.getElementsByClassName(className)[0]; if (el != null) { var existingVal = el.getAttribute("value"); var newVal = searchParams.get(utmName); if (newVal != null && newVal != "") { el.setAttribute("value", newVal); } } } function initForm() { var wrappingDivs = document.getElementsByClassName('email-submission'); wrappingDivs.forEach(wrappingDiv => { var sp = new URLSearchParams(; setHiddenFieldValue(wrappingDiv, sp, 'funnel-source', 'utm_source', 'funnel_source', 'thehustleco'); setHiddenFieldValue(wrappingDiv, sp, 'funnel-campaign', 'utm_campaign', 'funnel_campaign', 'home'); setHiddenFieldValue(wrappingDiv, sp, 'funnel-medium', 'utm_medium', 'funnel_medium', ''); setHiddenFieldValue(wrappingDiv, sp, 'funnel-referral', 'ref', 'funnel_referral', ''); setHiddenFieldValueFromUtm(wrappingDiv, sp, 'funnel-a', 'a', ''); setHiddenFieldValueFromUtm(wrappingDiv, sp, 'funnel-c', 'c', ''); setHiddenFieldValueFromUtm(wrappingDiv, sp, 'funnel-o', 'o', ''); setHiddenFieldValueFromUtm(wrappingDiv, sp, 'funnel-oc', 'oc', ''); setHiddenFieldValueFromUtm(wrappingDiv, sp, 'funnel-e', 'e', ''); setHiddenFieldValueFromUtm(wrappingDiv, sp, 'funnel-f', 'f', ''); setHiddenFieldValueFromUtm(wrappingDiv, sp, 'funnel-r', 'r', ''); setHiddenFieldValueFromUtm(wrappingDiv, sp, 'funnel-t', 't', ''); setHiddenFieldValueFromUtm(wrappingDiv, sp, 'funnel-s1', 's1', ''); setHiddenFieldValueFromUtm(wrappingDiv, sp, 'funnel-s2', 's2', ''); setHiddenFieldValueFromUtm(wrappingDiv, sp, 'funnel-s3', 's3', ''); setHiddenFieldValueFromUtm(wrappingDiv, sp, 'funnel-s4', 's4', ''); setHiddenFieldValueFromUtm(wrappingDiv, sp, 'funnel-s5', 's5', ''); var error_message = getCookieValue('funnel_error_message'); if (error_message && error_message.trim() != '') { var error = wrappingDiv.getElementsByClassName('funnel-error')[0]; var prev_email = getCookieValue('funnel_email'); error_message = prev_email + " is not valid. Please try again"; error.innerHTML = error_message; = ''; } }); if (false) { initCaptchaFormV2(); } } function initCaptchaFormV2() { var v3RecaptchaResponseEl = document.getElementById('recaptcha-response-v3'); v3RecaptchaResponseEl.parentNode.removeChild(v3RecaptchaResponseEl); var wrappingDiv = document.getElementById('main-signup-form'); var subForm = wrappingDiv.getElementsByClassName('email-submission')[0]; var captchaVersion = document.createElement('input'); captchaVersion.class = 'g-recaptcha hidden-input'; captchaVersion.type = 'hidden'; = 'g-recaptcha-response-v2'; captchaVersion.value = 'true'; subForm.appendChild(captchaVersion); var captchaEl = document.createElement('div'); = 'verify-your-humanity'; subForm.appendChild(captchaEl); var captchaApiScriptEl = document.createElement('script'); captchaApiScriptEl.src = ''; captchaApiScriptEl.async = true; captchaApiScriptEl.defer = true; document.head.appendChild(captchaApiScriptEl); } function appendCheckboxes() { var optInDivs = document.querySelectorAll('.trends-opt-in'); optInDivs.forEach(el => { if (el.getElementsByClassName('trends-opt-in-checkbox').length < 1) { var checkbox = document.createElement('input'); checkbox.setAttribute('class', 'trends-opt-in-checkbox'); checkbox.setAttribute('type', 'checkbox'); checkbox.setAttribute('name', 'trends_opt_in'); var label = document.createElement('label'); label.setAttribute('class', 'trends-opt-in-text'); label.textContent = "Yes, I'd like to receive updates on market opportunities before they explode from Trends by The Hustle"; el.appendChild(checkbox); el.appendChild(label);; } }) } window.addEventListener('DOMContentLoaded', (event) => { var funnel_email_cookie = getCookieValue('funnel_email'); if ( (true) && (funnel_email_cookie != null && funnel_email_cookie != '') ) { window.location.replace('/home'); } initForm(); if (true) { appendCheckboxes(); } }); </script> <div class="email-signup" id=main-signup-form> <div class="funnel-error" style="display:none;"></div> <form class="email-submission" action="" method="post"> <div class="email-form-wrap"> <input class="funnel-source hidden-input" type="hidden" name="source" value="thehustleco"> <input class="funnel-campaign hidden-input" type="hidden" name="campaign" value="home"> <input class="funnel-medium hidden-input" type="hidden" name="medium"> <input class="funnel-referral hidden-input" type="hidden" name="referral_code"> <input class="funnel-fail-url hidden-input" type="hidden" name="fail_url" value=""> <input class="funnel-a hidden-input" type="hidden" name="a" value=""> <input class="funnel-c hidden-input" type="hidden" name="c" value=""> <input class="funnel-o hidden-input" type="hidden" name="o" value=""> <input class="funnel-oc hidden-input" type="hidden" name="oc" value=""> <input class="funnel-e hidden-input" type="hidden" name="e" value=""> <input class="funnel-f hidden-input" type="hidden" name="f" value=""> <input class="funnel-r hidden-input" type="hidden" name="r" value=""> <input class="funnel-t hidden-input" type="hidden" name="t" value=""> <input class="funnel-s1 hidden-input" type="hidden" name="s1" value=""> <input class="funnel-s2 hidden-input" type="hidden" name="s2" value=""> <input class="funnel-s3 hidden-input" type="hidden" name="s3" value=""> <input class="funnel-s4 hidden-input" type="hidden" name="s4" value=""> <input class="funnel-s5 hidden-input" type="hidden" name="s5" value=""> <input class="funnel-success-url hidden-input" type="hidden" name="success_url" value=""> <input id="recaptcha-response-v3" class="g-recaptcha hidden-input" type="hidden" name="g-recaptcha-response" value=""> <input class="signup-email" type="email" name="email" placeholder="Your email address" required> <input class="email-submit" type="submit" value="Join Free"> </div> <div class="trends-opt-in"></div> <div submit-success> <template type="amp-mustache"> <p class="c-message c-message--success">Thank you for subscribing.</p> </template> </div> <div submit-error> <template type="amp-mustache"> <p class="c-message c-message--failed">Your submission failed. Please try again!</p> </template> </div> </form> </div>