Today, plant-based shrimp gets a big backer and the camera industry needs a financial hacker, but first…
LeBron James wants to own ‘Taco Tuesday,’ but he’ll have to go through Taco John’s first
Disclaimer: Taco John’s kept me from feasting on wild animals as a broke college student in ice-cold Minot, North Dakota. I simply couldn’t get enough of the Mexi-Rolls. Go Beavers, I guess…
Many of you have heard LeBron yell out “Taco Tuesdayyyyy!” in a Speedy Gonzalez voice on Instagram. That’s because he really likes tacos — particularly on Tuesdays.
Now, as USA Today first reported, Lebron’s LBJ Trademarks LLC filed to trademark rights to the phrase “Taco Tuesday.”
Reeeel original, LeBron
“Taco Tuesday” was first trademarked in 1989 by the Wyoming-based fast food restaurant, Taco John’s. That trademark applies across the entire US, except in NJ (a small hotel in Somers Point, NJ, snagged ownership of the trademark — in the Garden State only).
But don’t expect Taco John’s to let its guard down on LeBron. Currently, there are 25 other filings — including the request by LBJ Trademarks LLC — either pending or dead.
Don’t get your tacos in a twist…
If it does work out for LBJ (as it so often does), he’s not looking to police the term.
“The filing was to protect the company from potential lawsuits… it has nothing to do with stopping others from using the term,” a LeBron James spokesperson said.
In other words, the company wants to protect their star for using the phrase in certain forums — i.e., Instagram and other “entertainment services.”
Many taco die-hards are rooting for the LBJ-win
Gustavo Arellano, features writer at the LA Times and author of the book “Taco USA,” told the The New York Times he’s found American businesses highlighting Mexican food on Tuesdays as far back as 1933.
But, he argues, James’ effort to claim the term could prevent Taco John’s from hoarding the famous phrase and “free” it for use by all — regardless of how little The King actually knows about tacos.
| Wes Schlagenhauf, News Writer at The Hustle
“Taco Tuesday” is tired. @KingJames should go for “Taco Thursday.” Matter of fact, he should opt to legally remove the “h” from Thursday while he’s at it. It’s better alliteration.
Show this thread
The Light Phone is the latest minimalist phone to launch with maximalist ambitions
There’s no need to go phone-free to experience a digital detox: Dumbphones are on the rise.
These are a big step up from your old Nokia, but are people really willing to pay for a phone with fewer features?
How low-tech can you go?
The just-launched $350 Light Phone 2 makes calls, sends texts … and that’s about it. That’s also the point.
The original Light Phone was designed to let people leave the house without the burden of always-on email and apps. But with a phonebook limited to nine numbers, it wasn’t meant to replace smartphones. It was a means to unplug without going off the grid.
Demand was huge. Launched on Kickstarter in June 2015, it raised $400k and sold 15k units before orders stopped. Then, Light Phones went for triple the original price on the secondary market.
And Light Phone doesn’t have the market cornered
The Steph Curry-sponsored Palm — not the ’90s tech company, but a new startup using the same name — sees itself as a smartphone complement. Other minimalist-feature phones include the Internet-free Punkt and the Android-supported Blloc.
With many people worried about screen addiction — research shows the mere sight of a smartphone lying facedown makes us feel anxious — many consumers may believe a dumber phone is a smart idea.
After all, who among us hasn’t been guilty of mindless scrolling?
|Does it have Snake?|
Tyson makes a jumbo investment in plant-based shrimp
The protein-processing powerhouse, better known as the 2nd-largest processor of animal-meats, invested in a plant-based shrimp startup called New Wave Foods.
Investors ate up plant-based turf, now it’s time for plant-based surf
Tyson’s already been a part of the tidal wave of plant-based investment: The company holds a 6.52% stake in plant-based powerhouse Beyond Meat.
But, despite big interest in alt-burgers, few plant-preferring investors cast their nets widely enough to fund fake fish — which is where New Wave wriggles into the picture.
“There’s a clear advantage to coming in and being the first disruptive shrimp,” New Wave CEO Mary McGovern told The Washington Post.
There are other (plant-based) fish in the sea…
New Wave focused first on shrimp — which are consumed 2x as much as any other seafood in the US and whose price varies seasonally between $4-$11/pound.
But, down the line, New Wave plans to add lobster and crab to its company’s cocktail of crustaceans.
And, although New Wave is one of fastest-swimming startups in the growing school, other fake-fisheries including Finless Foods, Good Catch, and Tuno are also reeling in everything from petri-dish-caught tuna to seafood-free sashimi.
|Fake fish are reel|
Slumping camera sales are a sad snapshot of an industry out-selfied by smartphones
New data from the camera industry shows that camera sales have fallen from 122m units in 2010 to just 20m units last year.
And that bleak picture is on track to get even uglier this year: There were only 7m cameras sold in the first 6 months of 2019.
So, are cameras dead?
No, they’re just not standalone cameras anymore — they’re smartphone cameras. Interestingly, people are actually taking more pictures than ever before… but they’re increasingly taking them on iPhones.
Big camera companies are no longer competing against each other for market share — they’re competing against well-funded hardware giants like Apple, Samsung, Huawei, and Google.
And it’s not looking pretty. All of the 4 largest camera companies — Sony, Nikon, Canon, and Fuji — are posting continuing declines.
But smartphones aren’t the only reason that traditional camera sales numbers have fallen out of focus…
Camera companies zoomed in on the wrong part of the picture
Rather than focusing on adapting cameras to changing customer preferences, they doubled down on features that no one asked for — extra megapixels over easy-to-use filters, fancy lenses over share buttons.
And, as investor Om Malik points out, focusing on the wrong features not only repelled would-be customers who wanted modern cameras, it also drove up the prices of cameras from 2011 to 2019 — alienating even die-hard camera geeks.
Now, ironically, some of the only standalone cameras that are gaining in popularity are retro, nostalgia-inducing cameras like Leicas — which have hardly any of the bells and whistles that Sony and Nikon bet so big on.
|Take a selfie, it’ll last longer|
Amazing wine, great price, confusing name
When Last Bottle Wines told us they had an unbelievable deal on a 2015 Xavier Vignon Arcane XIX Le Soleil Cotes du Rhone Villages, we could only respond with one thing:
“…did you just put a curse on me?”
Jokes aside, this old-vine blend is aged 15 months and is one of the best Cote du Rhone Villages Wine Advocate’s own Robert Parker has ever tasted — in his own wine-soaked words, “Softening, silky tannins… with a sensationally seductive mouthfeel.”
Last Bottle gives you a great new red (or white) for just a little green
No subscriptions, no middlemen, and no club etiquette. Just a couple of good-hearted fans of that sweet, sweet nectar hooking you up with the best stuff they can find.
Each day, Last Bottle Wines serves up one hand-picked, top-shelf vino (you won’t find made up, proprietary labels here) and slaps’ em with a wallet-friendly discount. When it sells out, the deal’s done (often in hours).
But if you do come across a real winner, and they sell out, don’t worry — they’ve also got First Bottle Wines (get it?), a sister site, with a higher-inventory, wide selection, curated wine list that lets you get your paws on whichever wine you loved most.
TL;DR: You get better 🍷 for less 💰
Get $10 in instant credit when you sign up at the link below.
|Today’s fresh pick|
Refer coworkers, get free stuff
Step 1: Peek our sweet, sweet rewards
Step 2: Click “Share The Hustle” below
Step 3: Share The Hustle.
Step 4: Collect rewards, rinse & repeat.
- The child of a mermaid and a centaur has a 1-in-4 chance of being a human or seahorse.
- Humans invented machines to save some effort and now go to the gym to make up for the saved effort. We’re weird.
- The word “quiet” is often said very loud.
- Buying used silverware seems kind of gross, but using restaurant silverware that has been used hundreds of times by different people seems completely fine and normal.
- Someone, somewhere is watering a plastic plant they think is real.
- via Reddit
|Take Life Easy, Christy Essien.|
|[%Count%]||Share the Hustle|
|YOUR UNIQUE URL|
| Brad “Shrimps with a taste of dirt” Wolverton
HEAD OF CONTENT
VP of Self-Confidence