Brief - The Hustle

Porn site Naughty America pitches a tent at the top of the first real VR wave

Written by Wes Schlagenhauf | Jun 30, 2020 8:49:12 AM

The rise of VR is nigh. And, with immersive videos like “Bangin’ the Babysitter,” plus other, more NSFW titles, porn site Naughty America is leading the charge.

According to David M. Ewalt (author of the book “Defying Reality: The Inside Story of The Virtual Reality Revolution,” the San Diego-based studio is one of the most productive VR content creators in the world — releasing over 108 VR vids since their launch 18 months ago.

We wish we were surprised… 

Any human with reproductive organs should’ve seen this coming a mile away.

Give people a cutting edge technology and they’ll find a way to make it X-rated: Ewalt says the porn biz has helped pioneer the popularization of pretty much every other revolutionary media format in the past — from VHS, to Blu-ray, and video streaming.

But no one knew it’d be this big 

In 2016, Samsung, HTC, Google, Sony, and Facebook’s Oculus sold just over 6m VR headsets worldwide… while NA’s customers downloaded more than 20m VR vids in the month of December that year alone.

VR also has people paying for porn again, and NA has the data to back it up: 1 in every 167 visitors who peep VR pages on NA’s website becomes a paying customer, compared to 1 in 1,500 for traditional.

In the first year of their VR service, NA’s website grew 55%; revenue grew 40% since their first VR video; in 2016, VR revenue was up 433%.

In other words, they’re a shower and a grower.