Want some amicable water cooler talk that won’t result in someone spoiling the hot new TV show before you’ve had a chance to catch up?
That’s LinkedIn’s thinking with new puzzles available now on the professional platform.
Yep, there are three, playable on both desktop (in the LinkedIn News column) and mobile:
Each can be played once daily, taking a few minutes to solve.
You may remember when seemingly everyone was sharing their Wordle scores and debating the best starter word.
Experts suggest that because Wordle is easy to play and to share, it fulfills our needs for control, connection with others, and competence.
LinkedIn is betting that same shared experience will translate to its games, giving users a way to bond with co-workers, colleagues, and new contacts.
… like this can be habit-forming, but not time sucks, encouraging people to return to a platform or outlet repeatedly for a quick break, and also to read articles or otherwise engage.
The New York Times has seen substantial growth by using that model in its $6/month gaming subscription. In 2023, the app was downloaded 10m times and the NYT enjoyed a 10% bump in Q3 subscription revenue.
And as for LinkedIn, we’d gladly take someone sharing a puzzle score with us versus an awkward “hope this message finds you well.”
Fun fact: The daily Pinpoint and Crossclimb puzzles are created by Paolo Pasco, LinkedIn’s games editor and the winner of this year’s American Crossword Puzzle Tournament, in which players are ranked for accuracy and speed across eight puzzles.