The viral online bakery making serious dough

Frozen food doesn’t have a reputation for being healthy, delicious, or fresh. But Wildgrain, a subscription delivery service for baked goods, is working to change that. 

The online bakery sources preservative-free, artisanal breads, pastas, and pastries from 50 independent bakeries from around the country and sends them directly to your doorstep, frozen and ready to bake.

Founded in 2020, the Boston-based company is the first of its kind, with 100k+ subscribers and over $31m in annual revenue. 

How it works:

• Each month, subscribers build a box of six or 12 items, depending on their plan.
• Orders are packed with dry ice or gel packs and take 1-3 days to ship, with delivery available throughout most of the US.
• The carbs arrive par-baked and frozen, so it only takes ~5-20 minutes in the oven for them to be ready to eat, no thawing necessary. 

Too much bread for you to handle? You can skip, pause, or cancel your subscription (which allows the small-scale bakeries to plan and estimate volume) up to four days ahead of your next order. Otherwise, you can store them in the freezer for up to 12 months. 

A recipe for healthy, inclusive carbs

Choices include gluten-free, vegan, and protein options (how on-trend), as well as seasonal ones like cranberry-pecan loaves and pumpkin cinnamon biscuits (yum).

All ingredients are non-GMO, and free of preservatives and artificial flavors and dyes. Wildgrain also prioritizes locally sourced and seasonal ingredients.  

• Its popularity is no coincidence: More consumers are turning away from ultraprocessed foods in favor of healthier options, food intolerances are becoming more prevalent, and, well, who doesn’t love good bread? 

The boxes aren’t cheap… 

… ranging from $99 to $189 a month, but perhaps worth it for the quality and convenience. It’s received glowing reviews from dietitians and bakers, and was just voted the best food subscription box by USA Today for a third consecutive year.  

The company — which reached profitability after just three years and grew sales “significantly” in 2024, co-founder Ismail Salhi told Food Business News — also recently raised $10m in Series A funding.

Its next goal: “to become America’s online bakery inclusive of all diets,” which it’ll advance by expanding its offerings to include keto-friendly options this year.