So much for Kentucky… India is the real whiskey capital of the world

Indian whiskey brand Officer’s Choice has been named the world’s largest-selling whiskey for the fifth straight year.


July 9, 2018

For the 5th year in a row, India-based Officer’s Choice was crowned the world’s largest-selling whiskey with a total of 31.5m cases (1 case = 12 bottles). The company was founded 30 years ago as a mass-market whiskey brand and, boy… did they pick a mass market.

India accounts for nearly half of the world’s whiskey demand thanks to their estimated 1.35B population and general appetite for Hemingway’s lemonade (that’s slang for whiskey).

George Clooney’s tequila may be hot… 

But don’t sleep on Asian liquor companies. According to a new report by market research firm IWSR, of the top largest booze brands, the South Korean soju brand Jinro is more than a few shots ahead of the competition.

Last year, Jinro sold 76m cases of alcohol, which is more than double the runner up, Thailand’s Ruang Khao at 31.7m, and nearly 5x more than everyone’s favorite pal, Mr. Jack Daniels.

Daily briefings, straight to your inbox

Business and tech news in 5 minutes or less

Join over 1 million people who read The Hustle

Psst

How'd Bezos build a billion dollar empire?

In 1994, Jeff Bezos discovered a shocking stat: Internet usage grew 2,300% per year.

Data shows where markets are headed.

And that’s why we built Trends — to show you up-and-coming market opportunities about to explode. Interested?

Join us, it's free.

Look, you came to this site because you saw something cool. But here’s the deal. This site is actually a daily email that covers the important news in business, tech, and culture.

So, if you like what you’re reading, give the email a try.