Vinyl and film are making comebacks. Revenue from vinyl has been trending up for 15 years, and it’s on its way to becoming the largest source of revenue from physical sales in the US music industry. Previously discontinued film types are also being resurrected.
Why is old tech coming back from the dead? Researchers say third-generation tech, like digital music and phone cameras, can help rejuvenate first-gen tech, like vinyl and film photography, if the newest products lack something valuable the originals offer.
In this case, it’s tangibility
80% of American music industry retail revenues come from streaming — the way most 21st-century people listen to music — but rising record sales suggest people still value owning physical albums.
This news is good for vinyl but bad for CDs
The fact that CD sales are stagnant and digital camera shipments are declining illustrates another principle researchers found: although third-gen tech can be a boon to first-gen tech, it often cannibalizes second-gen tech — in this case, CDs and digital cameras.
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