Optoro raises $75m to help e-commerce retailers find new homes for returns

Optoro raised $75m to expand its platform to reduce the losses incurred by e-tailers due to returns.

August 1, 2018

As the volume of e-commerce sales continues to grow (increasing 16% last year), so does the problem of e-commerce’s unruly alter-ego: returns. 

To address the costly problem, ‘returns optimization’ startup Optoro raised $75m to expand its platform that helps e-tailers find new homes for returned e-commerce products

Riding growing e-commerce to success

Since 2010 — the year Optoro was founded — e-commerce has grown from justs 4.2% of overall retail sales to about 10% today. According to the Commerce Department, US e-commerce totaled $453.5B last year.

But as online purchases increase, so do online returns, posing a problem for retailers that can’t process a high volume of returned merch.

We’re talking half a billion

Last year, 10% of retail sales were returned, and e-commerce sales are returned at an even higher rate (up to 40%). Optoro estimates the annual market for US returns is $380B.

Since many e-commerce retailers don’t sell returns at full value, this growing volume of returns translates to huge losses. That’s where Optoro comes in: The platform uses data analytics and multi-channel analytics to find returns new homes, ensuring that losses stay as low as possible.

Now Optoro, which has raised $244.4m to date, will use this cash to expand its platform in time for the biggest blitz of the year: holiday returns.

Join 1.5m+ professionals getting The Hustle daily news brief

Business and tech news in 5 minutes or less

100% free, no ads or spam, unsubscribe anytime


How'd Bezos build a billion dollar empire?

In 1994, Jeff Bezos discovered a shocking stat: Internet usage grew 2,300% per year.

Data shows where markets are headed.

And that’s why we built Trends — to show you up-and-coming market opportunities about to explode. Interested?

Join us, it's free.

Look, you came to this site because you saw something cool. But here’s the deal. This site is actually a daily email that covers the important news in business, tech, and culture.

So, if you like what you’re reading, give the email a try.

If you don’t like it, unsubscribe any time. Privacy policy.