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"He goes to a different school..." A loan company is outed for creating Drew Cloud: a fictional, expert journalist on student loans. The Hustle Thur, Apr 26 Brought to you by Ancient Nutrition… hack the workday with KetoFIRE. FooledAllOfU: LendEDU...
FooledAllOfU: LendEDU outed for misleading reporters with a fake journalist
On Tuesday, The Chronicle of Higher Educationexposed student loan refinancing company LendEDU’s hidden ties to “independent, authoritative news outlet,” The Student Loan Report -- and fabricating its founder, expert student loan “journalist” Drew Cloud.
Yesterday, SLR replaced its homepage with an apology from LendEDU founder Nate Matherson, acknowledging LendEDU owns SLR -- and that Drew Cloud never existed.
Literally, many people -- Matherson now admits Cloud was a shared pseudonym.
But just days ago a company bio described him as having had “a knack for reporting throughout high school and college” -- and listed him as founder.
There were some inconsistencies in their story…
Cloud’s handlers represented him as an actual person to reporters -- responding to The Chronicle’s attempts to verify Cloud’s identity by saying he was “traveling and had limited access to his account.”
SLR completely removed Cloud from its site days later, although LendEDU still never disclosed its ownership of SLR -- a glaring contradiction to LendEDUs mission “to offer transparency in the student loan market.”
But there were some consistencies…
For instance -- LendEDU and SLR shared the same insane misspelling of the word “meant” as “mean’t.”
They also shared questionable statistics, such as the instant classic: 83.8% of student loan borrowers “would stop watching Game of Thrones” forever to get rid of their student debt.
As much a lesson in crisis management as ethics
It’s one thing to use a pseudonym, another thing to use it to falsely plug your company as “news” -- and another to blatantly lie about it.
PR 101: Admit the mistake, accept responsibility, and apologize.
Not in PR 101? Evade reporters, cover your tracks, and dig yourself a hole.
Must be in PR 501
Telemedicine startup raises $74m to get more people into their digital doctor’s office
Doctor on Demand, a telemedicine startup that uses video consultation (with real doctors) to tell you what’s wrong with you, raised $74m.
The San Francisco-based startup founded by Dr. Phil -- no, he’s not a medical doctor -- is one of several startups pursuing telemedicine, an industry projected to grow to $64B by 2022.
Somewhere in between WebMD and a waiting room
Due to rising costs of healthcare, 1 in 4 Americans chooses not to visit doctor’s offices -- taking their chances with the little boo-boos, and visiting expensive urgent care facilities when they really can’t walk it off.
But Doctor on Demand’s physicians (who are board-certified) can treat 90% of the cases that end up in urgent care, and for $300 less. By offering inexpensive, on-demand service 24/7 -- and accepting cash or major health insurance -- DoD hopes to win over millions of skeptics.
Healthcare’s got a fever...
And the only prescription is more investment in on-demand medicine. At least that’s what Goldman Sachs, Shasta Ventures, Tenaya Capital, and some other fat checkbooks -- who all threw money into DoD’s pot -- seem to think.
Some competitors of Doctor on Demand are even more well funded -- Clover Health, $130m; Outcome Health, $500m -- and the sector as a whole received $4.5B in investment in 2017.
Theme parks ride a roller coaster to Cash Mountain
By keeping tabs on what the kids are watchin’ -- and with help from a little VR magic -- the world’s largest theme park companies had a record-setting year, Bloomberg reports.
In the past quarter, Six Flags Entertainment Corp’s revenue jumped 30% and Universal Studios boosted owner Comcast’s theme park division revenue by 15%. Mickey also recently had his biggest quarter ever -- bringing in $5.2B in revenue at Disney theme parks.
Mickey, Minions and Jedi are conquering the world
America and Japan have the biggest collections of scream-machines, but China has built or planned construction of 65 major parks in the last few years. Analysts expect China’s theme park industry to be the world’s largest by 2020.
Mickey’s taking note -- 4 of Disney’s 7 resorts are outside the US, and Six Flags recently announced a deal to build a park in Saudi Arabia. These new parks focus on popular characters -- from Harry Potter to Stranger Things -- to attract entertainment junkies of all ages.
But this ain’t your grandma’s Magic Kingdom
On top of popular movie characters, many theme parks are using VR to appeal to young’ns with more “immersive” experiences.
Riders at Disney’s popular attractions suit up as Star Wars rebels and shoot up Imperial bases with virtual guns, and Knott’s Berry Farm visitors use 3D goggles and in-ride scoreboards to battle in “Iron Reef.”
Back in our day, “immersive” meant getting dunked under a dirty waterfall in a log boat.
And we LIKED it.
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The diet -- a strict high-fat, moderate-protein, low-carb regimen -- has circled gyms for a while now but only recently went mainstream.
Basically, the idea is to put your body into a metabolic state called ketosis which primes your body to burn fat as fuel instead of glucose.
And while on a ketogenic diet, many people experience greater mental clarity and often lose some weight. Pretty sweet, huh?
“But diets are haaaarrdd…”
Nobody said it would be easy. Sure, the ketogenic diet is necessary for ketosis, but there’s also KetoFIRE.
KetoFIRE features an immediate, usable source of exogenous ketones, medium-chain triglycerides (MCTs), and energizing adaptogenic herbs.
So if you’re looking to stoke the keto-furnace, KetoFIRE can help provide the spark. It’s perfect for the weekend warrior, busy executive, cramming student, basement gamer, or anyone looking to boost mind and muscle power.