The Hustle

The fight for Pepe the Frog is finally over… or is it?

After years of legal drama surrounding the Pepe the Frog meme, the original artist won money from Infowars … but it may be a hollow victory.


June 12, 2019

When California artist Matt Furie created a drawing of a frog 15 years ago, he never could have known it would one day become Pepe — the infamous, widely memed mascot of the alt-right.

But when the artist found out that Alex Jones, founder of Infowars, had used Pepe for perilous purposes, he was (ahem) Furie-ous — and he decided to sue.

Now, Alex Jones has to pay for Pepe

In a settlement signed Monday, Jones agreed to pay Furie $15k for appropriating Pepe, NPR reports.

According to the settlement, Jones and his company may no longer use Pepe without a license from Pepe’s papa. Furie’s attorney called the outcome a victory. But, in a twist, Jones’ lawyer did, too…

So… is the ambiguous, amphibious drama really over?

Jones’ lawyers insisted that since they were originally sued for millions, the $15k payment was a huge win — a small settlement for a licensing issue, not a dramatic loss of all-powerful Pepe.

Going forward, Furie plans to enforce his intellectual property rights over Pepe more strongly — but it may be hard to repair Pepe’s reputation.

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