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Where are the Pepshi brothers when you need ‘em? The Hustle Tues, Nov 28 Brought to you by Hotjar… the “all-you-need” web tool. Time, Inc. bought for $2.8B… with a little help from the Koch brothers On Sunday, Midwest-based publisher...
Brought to you by Hotjar… the “all-you-need” web tool.
Time, Inc. bought for $2.8B… with a little help from the Koch brothers
On Sunday, Midwest-based publisher Meredith inked a deal to buy out Time, Inc. — the company behind mags like Time, Sports Illustrated, Fortune, and People — for $2.8B in cash.
But the deal came with a twist that has alarm bells ringing across the media world: about ¼ of the funds ($650m) came from Charles and David Koch, billionaire brothers who’ve used their clout to support and promote conservative causes.
A tale of two publishers
Launched in 1930 with the vision of capturing the hectic nature of the urbanized world, Time, Inc. now owns more than 100 magazines brands and 60 digital properties. But, in recent years they, like other old-school publishers, have fallen on hard times.
Meredith comes from a different world: best-known for publications like Better Homes and Gardens and Midwest Living, the company has able maintained a more niche, but loyal readership.
They’ve tried to buy out Time, Inc. twice before (once in 2013, and again earlier this year) but were unable to secure enough funding…
Until the Koch brothers came along
Meredith maintains that the $650m investment from Koch Industries will not give the brothers seats on the board, or any power to influence editorial content. (A spokesman for the Koch bros called it a “passive investment” that is strictly a “moneymaking opportunity.”)
But on paper, Time doesn’t seem like a killer investment — and some believe the move is more of a power play to gain political influence through Time’s millions of readers and robust consumer data.
In the short term, this does bode well for Time, though: when the news broke, their stock hit a 6-month high.
The party line of Koch
Cities are pulling out some pretty uncool stops to host Amazon’s new HQ2
The desperate courting efforts made by cities across the US and Canada to land Amazon’s new headquarters have gone from charming, to weird, to straight-up bribery.
There have been 238 proposals since the announcement was made in early September, and with Amazon’s promise to create 50k high-paying jobs wherever it lands next, some cities are taking things wayyy too far…
Take Chicago for instance
The windy city is so set on getting the new HQ2 that they have proposed a major tax break to the company, essentially allowing Amazon to keep $1.32B of personal income taxes paid by their employees. That’s money that should be funding public schools and fixing potholes.
Worse, according to the Chicago Reader’s Ben Joravsky, this Amazon tax break could spell a tax hike for the people of Chicago if they win the bid.
And they’re not the only ones checking their dignity at the door
Here are some other hail marys to get into Amazon’s pants:
Or at least that’s the debate. And since some experts believe a video of a mob of Disney’s Sofias shoving a toy pig in an oven to make a ham sandwich may have lasting effects on children, YouTube isn’t taking any chances.
They’re tightening the leash on content controls and making it harder for these “offenders” to monetize their highly-viewed, thinly-veiled, play for ad dollars.
Here’s the good and bad science-backed news about your favorite Finnish heat therapy:
What they do do: lower risk of stroke, heart disease, and dementia
A Finnish study that followed the sauna habits and health of 2.5k men for 20 years found that regular sauna-goers are far less likely to die of heart disease and stroke or to develop dementia.
And research from this year shows that getting sauna’d 4-7 times a week (AKA, saunaholics) can reduce high blood pressure by nearly 50%, and improve chronic pain symptoms in diseases like arthritis.
Scientists attribute these benefits to increased heart rate and widening blood vessels, which increases circulation, similar to the effects of regular exercise.
What they won’t do? “Detox” your bod
Even new-fangled “infrared saunas” (which supposedly enable a greater purging of “toxins”) have absolutely no scientific evidence to back up their claims.
FACT OF THE DAY: “For most people, sweating a lot does not detoxify them at all. Because the kidneys are doing it. Sweat’s main job is to keep us cool.” — Dee Anna Glaser, dermatology professor and president of the International Hyperhidrosis (excessive sweaters) Society
That’s right people; you’re not gonna go “sweat out” your alcohol, flu, lactic acid — or whatever Fern Gully “black goo” you imagine is floating around in your bods — via sauna. But we’ll take healthier tickers any day.
Or so Edward Craven Walker, creator of the lava lamp, promised his psychedelic-loving fanbase. A rollercoaster story of the rise and fall (and rise again) of the lava lamp, and the eccentric fighter-pilot-turned-nudist who invented it.
Why the heck are we getting spam calls again? (The Outline)
In 2004, Bill Gates announced at the World Economic Forum, “two years from now, spam will be solved.” Well, it’s 2017 and robocalling is back with a vengeance. What happened to the “Do Not Call” list, and are we doomed to a future of spambots?
Walk around in the UK for a while, and you’ll see them: cold, packaged sandwiches — hundreds of them — lining the perishables section at grocery stores in saran-wrapped orbs. Here’s how this unassuming meal became an £8bn-a-year business.
Ever wonder what wineries do with all their unsold, already-corked bottles? They take them to Parallel Products, an industrial wasteland that smells like “wet garbage mixed with an electrical fire.”
This edition of The Hustle was brought to you by
Hotjar wants to make your website better
But first: take your current suite of website tools, and throw them out an internet window.
Before founding Hotjar, David was a conversion guru. Organizations hired him to up-level their web and mobile experiences, and uplevel he did.
But after awhile, David became frustrated with the countless tools his clients used to monitor their sites. Between user feedback, visitor recordings, and analytics, their list of providers looked like a Nascar hood.
So, David hung up his consulting khakis and founded Hotjar to bring every tool and source of knowledge into one central place.