Brief - The Hustle

Planet Fitness flexes hard by moving into old Toys ‘R’ Us and Sears stores

Written by Conor Grant | Jun 30, 2020 10:30:32 AM

Planet Fitness is looking pretty huge after putting in so many hours at the gym: Earlier this week, the fitness chain announced plans to move into vacant Sears and Toys ‘R’ Us locations as part of a nationwide expansion.

Other retailers are shriveling up, but Planet Fitness is pumping iron

Retailers including Sears and Toys ‘R’ Us have announced 6k+ US store closures this year.

But Planet Fitness is expanding its retail footprint: The company has 1.8k gyms across the US, 60% more than 3 years ago. 

It plans to open another 225 gyms this year.

Six-pack abs are not yet available on Amazon Prime

Biceps aren’t the only things growing: Shares of Planet Fitness have increased 400% over the past 4 years.

Consumers can buy nearly anything from the comfort of a couch. But investors believe gyms can still bring butts into buildings: Gym memberships have increased 37% since 2008 — even though 80% of Americans still don’t belong to a gym.

Planet Fitness has posted 12 straight years of sales growth at gyms open for at least 1 year and plans to expand its network to 4k gyms.