Coming in loud and lucrative: Conferencing gear-maker Polycom acquired for $2B

Yesterday, headset maker Plantronics said it is buying San Jose-based conferencing hardware company Polycom for a monster $2B, to become a “one-stop-shop for business communication gear.”  We get it, it sounds like a snooze fest, but, the video conferencing space isn’t just a bunch of white noise — 43% of workers now work remotely at […]


March 29, 2018

Yesterday, headset maker Plantronics said it is buying San Jose-based conferencing hardware company Polycom for a monster $2B, to become a “one-stop-shop for business communication gear.” 

We get it, it sounds like a snooze fest, but, the video conferencing space isn’t just a bunch of white noise — 43% of workers now work remotely at least once in a while, boosting the conferencing market to a predicted $41B by 2022

The big dogs are making moves, and the puppies are barkin’ back

Plantronics and Polycom have close to 4k employees apiece, and nearly a century of experience between them — the words spoken by Neil Armstrong as he stepped onto the moon were spoken through a Plantronic headset.

Meanwhile, newcomers like Zoom and a host of smaller conferencing startups, like Highfive and G2 Crowd, are head-set on chipping away at their market share (Zoom crossed a $1B valuation last year). 

But, some analysts warn of a “bloody consolidation” 

The commoditization of video conferencing and high influx of competitors could mean a “market crunch” is coming.

Polycom’s acquisition may be the first domino to set off a chain reaction of larger players buying up their competition in the race to get rich, or get acquired trying.

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