Reddit co-founder Alexis Ohanian bets AdQuick can build a big billboard business

AdQuick, a startup that hopes to digitize the billboard-buying process, has a big backer in the form of Reddit co-founder Alexis Ohanian.


July 18, 2018

AdQuick, a billboard platform for the digital age, scored a cool $2.1m from longtime billboard enthusiast (and Reddit co-founder) Alexis Ohanian. 

Once a billboard buyer, now a billboard supplier

Ohanian, who has been called “The Mayor of the Internet,” first became a billboard enthusiast after purchasing billboard ads for political commentary.

But his professional interest in billboards began when he tried to surprise his wife, world champion tennis superstar Serena Williams, with 4 supportive ‘boards — but found the process “really antiquated.”

Eventually, Ohanian discovered AdQuick, a billboard company mapping inventory and creating tools to book and monitor advertisements. 

As a billboard fanboy, Ohanian was impressed…

But as a businessman, he knew the company could do better. So, in 2017 he cut AdQuick a check for $1.1m via his VC firm Initialized Capital. 

Ohanian just deepened his partnership with an additional $2.1m in funding and joined the company’s board — a testament to the company’s early success (so far, all the company’s outside funding has been provided by Ohanian).

The market for outdoor advertising is big (US advertisers spend $8B on outdoor ads annually) but it is notoriously difficult to unite digital and physical advertising. Somehow, AdQuick must succeed where other big fish like Netflix (which bid $300m for a billboard biz) have fallen flat.

Daily briefings, straight to your inbox

Business and tech news in 5 minutes or less

Join over 1 million people who read The Hustle

Psst

How'd Bezos build a billion dollar empire?

In 1994, Jeff Bezos discovered a shocking stat: Internet usage grew 2,300% per year.

Data shows where markets are headed.

And that’s why we built Trends — to show you up-and-coming market opportunities about to explode. Interested?

Join us, it's free.

Look, you came to this site because you saw something cool. But here’s the deal. This site is actually a daily email that covers the important news in business, tech, and culture.

So, if you like what you’re reading, give the email a try.