Let’s talk about a trend that’s been plaguing the tech world for a while: rebranding a role like “Marketing Assistant” as “Content Rockstar,” or “Customer Service Rep” as “Client Happiness Wizard.”
While including abstract words like these in job postings is on the rise — it’s a practice that may be turning off some of the best candidates.
Wanted: “Product Genius”
Last month, jobs platform Indeed put out a report on “weird” and unusual job titles companies use in job postings. The 5 most frequently-used terms? Rockstar, Guru, Ninja, Genius, and Wizard.
Genius (82.5% increase) and Rockstar (19%) have seen the biggest growth in use over the past 2 years; Ninja and Guru have declined, and Wizard has stagnated.
Look, we get it: jazzing up hackneyed titles to make them sound more fun has long been a recruiting strategy (a al the Apple “Genius” or the Subway “Sandwich Artist”). But turns out, it’s a terrible way to advertise an opening.
Some advice: keep things literal
Truth is, adding “Wizard” to your product manager job posting isn’t going to make up for the fact that your listing sucks.
But on a practical level, using those terms as substitutes for more traditional roles means you’re going to miss out on all the well-qualified candidates searching for the jobs they actually want.
To give yourself the best shot on platforms like Indeed, job titles should be: concise (5-80 characters), straightforward (“UX Designer” instead of “Aesthetic Wizard”), and as specific as possible (“Events and Sponsorships Coordinator,” not “Kick-A*s Marketer”).