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TERMS & PRIVACY POLICY
EMAILED ON August 5, 2019 BY Zack Crockett

Small business of the week: Scott Ball, red light ticket attorney

In 2008, Scott Ball graduated from USC law school with $190k in student debt and no clear career job prospects.

Criminal defense was, in his mind, “the only area of law that [wasn’t] boring as hell” — but no firms were hiring. For several years, he “tread water” by picking up legal odd jobs, like defending friends’ DUIs.

Then, in 2011, Ball found his niche: Red light camera tickets.

“Cities would issue hundreds of $500+ tickets a month, and regularly send the tickets to the registered owner of the vehicle without first determining that the person driving the car was the same person,” he says. “[These were] easy cases to get dismissed.”

He launched a direct mail marketing campaign with a unique promise: If he lost a case, he’d offer a money-back guarantee; if he won, he’d charge $200-300 (~50% of the cost of the original ticket).

In his first year, Ball grossed $50k; 8 years later, he’s on track to make $675k in revenue.

Though other law firms have copied Ball’s direct mail marketing model and undercut his prices, he’s now the top-rated traffic ticket lawyer in Orange County, California. To date, he boasts a 60% dismissal rate and has saved clients $2.6m in ticket fines.

Stats at a glance:

  • Founder: Scott Ball, 37
  • Employees: 2
  • Years in business: 8
  • Cost to launch: $2k
  • Funding method(s): Personal savings
  • 1st year revenue: $50k
  • Current annual revenue: $675k
  • Current annual overhead: $200k
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