Steph Curry’s offseason: Saving Under Armour and joining the billionaire’s club?

Don’t bet against Curry scoring a seat in LeBron James and Tiger Woods’ 10-digit fraternity.

The Golden State Warriors are done for the season, but Steph Curry’s work is just beginning.

Tiger Woods and LeBron James are the only two active athletes with Forbes-certified billionaire status, but Curry could soon be joining them in the $1B+ club.

The guy’s got range…

… and not just on the hardwood. His empire includes:

  • Unanimous Media, his production company with a busy slate, including an upcoming Apple TV+ doc about Curry himself.
  • A diversified investment portfolio, from personal finance to esports; plus endorsement deals aplenty, including Google, JPMorgan Chase, Rakuten, and CarMax.

Most prominently — and lucratively — Curry is the athletic face of Under Armour, a partnership extended last month, potentially for life.

Driving the lane to $1B…

… Curry’s portfolio has grown yet again, adding ~$75m in Under Armour equity and continued investment in the Curry Brand (basically Under Armour’s answer to Nike’s Jordan Brand), per Huddle Up.

  • Under Armour’s fate is tied to Curry: Its footwear business increased 350% YoY in 2015 when Curry won the league MVP and an NBA title.
  • Curry’s fortune is tied to Under Armour: If sales targets are met, his earnings will eclipse those from his day job (which, wow — Curry’s NBA contracts total $473m to date).

What’s standing in Curry’s way?

Nobody wins alone in sports. For No. 30’s net worth to reach its full potential, his teammates simply need to not suck:

  • FTX: In a rare misstep, Curry signed on to endorse the failed crypto exchange, opening him up to litigation.
  • Under Armour itself: The brand’s stock has been sliding, down 59%+ over the last five years.

But Curry has a way of turning sour moments into cash: He recently inked another endorsement — to wear a lemonade-flavored mouthguard on the court.

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