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The end-of-the-world business is booming
There’s an old fable that doomsday preppers are particularly fond of: An industrious ant spends an entire summer gathering grain, while his neighbor,...
• March 28, 2020
Amid a pandemic, Uber drivers choose between health and livelihood
In the age of COVID-19 — of work-from-home quarantines, sweatpants, and Facetime cocktails — Mostafa Maklad’s routine is largely the same. His day...
• March 22, 2020
The economics of cruise ships
Cruise ships are often called “monsters” of the sea. If you’ve ever seen one in action, you’ll understand why: A vessel like Royal...
• March 15, 2020
How a small candy company became Warren Buffett’s ‘dream’ investment
If investing were a video game, you might suspect Warren Buffett of using some kind of cheat code. His holding company, Berkshire Hathaway,...
• March 8, 2020
Inside the wild world of government auctions
Kelvin Fichter never really wanted the four-thousand-pound IBM server that now occupies most of his studio apartment. The software engineer had taken up...
• February 28, 2020
How Mount Everest became a multimillion-dollar business
It is said that from the 29,029-foot summit of Mount Everest, you can see the curvature of the Earth. But for the hundreds of...
• February 23, 2020
The unpredictable economics of pawn shops
You’re down on luck, your funds are running low, and you’re in dire need of a few hundred bucks in cash — ASAP....
• February 15, 2020
One man's quest to bring the DeLorean back to life
Running across a DeLorean on the road is like spotting a rare bird in the wild: The brushed stainless-steel exterior, the gullwing doors that...
• February 7, 2020
The year startups took over the Super Bowl
On January 30, 2000, a single sentence set against a yellow background appeared on the TV screens of more than 130m Super Bowl viewers....
• January 31, 2020
The economics of all-you-can-eat buffets
Few things epitomize America more than the all-you-can-eat buffet. For a small fee, you’re granted unencumbered access to a wonderland of gluttony. It...
• January 25, 2020
Why it only costs $10k to ‘own’ a Chick-fil-A franchise
In America, the majority of fast-food restaurants aren’t owned by the corporation itself, but by franchisees — individuals who pay for the right to...
• January 19, 2020
Can a corporation "own" a color?
On a summer day in 2019, Daniel Schreiber opened his mailbox to find a threatening letter from one of the world’s largest telecom...
• January 12, 2020
The economics of unused gift cards
The most desired item on wish lists this past holiday season wasn’t a pair of Airpods, a Nintendo Switch, or a Baby Yoda...
• January 4, 2020
How Tipsy Elves built a $125m ugly Christmas sweater empire
’Tis the season, in the words of a popular ugly Christmas sweater, to “Get Lit.” If getting lit is a sign of Christmas...
• December 28, 2019
Can the American casket monopoly be disrupted?
As Ben Franklin once quipped, death is one of the only certainties in life. And with that certainty comes an endless supply of...
• December 20, 2019
The man who made the “worst” video game in history
On April 25, 2014, a bulldozer ripped into a landfill in Alamogordo, New Mexico, and unearthed a trove of 30-year-old Atari video games....
• December 14, 2019
Why some of America’s top CEOs take a $1 salary
In the last few decades, a curious trend has emerged: A small but growing number of prominent CEOs have reduced their cash salary...
• December 8, 2019
The man who cleans 8-story-tall, $250k IMAX screens
Late at night, long after moviegoers have scattered from the last screening and cleaning crews have swept away popcorn remnants, Michael Quaranto begins...
• December 1, 2019
The tragic data behind Black Friday deaths
This year, the National Retail Federation estimates that 114.6m Americans — more than 50% of the country’s adult population — will participate in...
• November 23, 2019
The man who repossesses multimillion-dollar airplanes
On a muggy summer day in 2011, Ken Hill walked onto a small landing strip in DeLand, Florida, and announced his intention to...
• November 15, 2019
How I got sucked into the cryptocurrency craze and walked away with $13 million
On a gray morning in May 2016, I left my office in downtown San Francisco and walked down Montgomery Street, to Wells Fargo....
• November 9, 2019
The father of the modern frozen food industry
Today’s frozen food section is a vast and adventurous tundra. In the course of a grocery run, one might encounter frozen gourmet turkey...
• November 1, 2019
How Pizza Hut stopped innovating its pizza and fell behind Domino’s
Twenty years ago, Pizza Hut was an innovation powerhouse. It employed food scientists who patented crusts that didn’t break down when mixed with...
• October 25, 2019
How one man went from a life prison sentence to a $100k+ engineering job
For 22 years, Zachary Moore sat in a 6×9 foot prison cell. Today, he sits in an open-plan office in San Francisco, surveying...
• October 19, 2019
The local TV star who rigged the lottery
Shortly after 7pm on April 24th, 1980, millions of Pennsylvanians watched intently as a third and final ping-pong ball shot up the tube...
• October 12, 2019
The mannequin queen: How one woman built a business out of retailers’ trash
On a recent Wednesday afternoon, Judi Townsend stands in the back room of a warehouse in Oakland, California, holding a decapitated mannequin head....
• October 5, 2019
The man who built his own Lamborghini
Inside an 8k-foot converted airplane hangar in Micco, Florida, the Dr. Frankenstein of automobiles summons his newest creation to life. The space is...
• September 29, 2019
Is the era of the $100+ graphing calculator coming to an end?
Texas Instrument’s best-selling graphing calculator, the TI-84, is a woefully outdated piece of technology. Since its debut in 2004, its specs and components...
• September 22, 2019
What went wrong at Uber
If Uber’s 2017 were a ride across town, it would get 1 star. You’d be hard-pressed to dredge up a worse 12-month stretch in...
• September 13, 2019
Why is movie theater popcorn so outrageously expensive?
In March of 2012, Justin Thompson, a 20-year-old security technician from Livonia, Michigan, decided to go to the movies. Inside, he encountered an atrocity...
• September 8, 2019
How to avoid burnout by working less and doing more
How a tiny peanut butter company grew to $500k per month in sales
The company that has a monopoly on ice cream truck music
The economics of vending machines
The economics of the Tour de France
New business ideas and the best way to capitalize.
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