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The mannequin queen: How one woman built a business out of retailers’ trash
On a recent Wednesday afternoon, Judi Townsend stands in the back room of a warehouse in Oakland, California, holding a decapitated mannequin head....
• October 5, 2019
The man who built his own Lamborghini
Inside an 8k-foot converted airplane hangar in Micco, Florida, the Dr. Frankenstein of automobiles summons his newest creation to life. The space is...
• September 29, 2019
Is the era of the $100+ graphing calculator coming to an end?
Texas Instrument’s best-selling graphing calculator, the TI-84, is a woefully outdated piece of technology. Since its debut in 2004, its specs and components...
• September 22, 2019
What went wrong at Uber
If Uber’s 2017 were a ride across town, it would get 1 star. You’d be hard-pressed to dredge up a worse 12-month stretch in...
• September 13, 2019
Why is movie theater popcorn so outrageously expensive?
In March of 2012, Justin Thompson, a 20-year-old security technician from Livonia, Michigan, decided to go to the movies. Inside, he encountered an atrocity...
• September 8, 2019
The epic, decades-long battle between Ford and a small-time inventor
On a rainy day in 1962, Robert Kearns had one of those meandering thoughts that separate great inventors from mere mortals: What if a...
• September 2, 2019
Inside Shake Shack’s secret ‘Innovation Kitchen’
The Shake Shack at 225 Varick Street in Greenwich Village, Manhattan, looks like any other fast-casual eatery: Inside, customers chow down on crinkle-cut fries,...
• August 25, 2019
The worst sales promotion in history
In late 1992, the UK branch of the vacuum manufacturer, Hoover, offered an impossibly sweet promotion: If a customer bought any product worth £100,...
• August 10, 2019
How a robotic singing fish made $100m in one year
In the year 2000, Big Mouth Billy Bass was inescapable. The animatronic latex fish could be found floppin’ and singin’ on the shelves of...
• August 3, 2019
The tiny video store that survived Netflix
“Where the hell have you been? I haven’t seen you in 6 months!” Ira Belfer rises from his throne (a well-worn dining chair from...
• July 27, 2019
Why is airport food so expensive?
Earlier this week, while waiting to board an early morning flight from San Francisco to Portland, Oregon, I found myself stranded in Terminal 2,...
• July 20, 2019
How much money can you make on Amazon Mechanical Turk?
In early 2013, Mike Naab found himself in dire need of a side gig. As a full-time senior business analyst, the Pennsylvanian made a...
• July 13, 2019
The women who win hundreds of sweepstakes per year
Click here to win a free trip to Iceland! … Enter to win a 2019 Ford F-150! … Share a photo on Twitter and...
• July 7, 2019
How Costco gained a cult following — by breaking every rule of retail
On first impression, Costco makes no sense. It is a place where you can buy, in the course of one trip, a 27-pound bucket...
• June 30, 2019
The 70-year-old retiree who became America’s worst counterfeiter
In 1938, a New York cigar shop owner went to the bank to cash his daily profits. As the teller sifted through the haul,...
• June 23, 2019
The restaurant owner who asked for 1-star Yelp reviews
In 2014, chef Davide Cerretini advertised a special that would forever change his fate: Anyone who left his restaurant a 1-star review on Yelp...
• June 9, 2019
The $500m smiley face business
The Smiley Company office in London, England, is a wonder to behold. Smiley paintings line the walls. Smiley push pillows adorn the couches. There...
• June 1, 2019
Want a great deal on a house? Find one where someone was murdered.
On the morning of December 6th, 1959, Dr. Harold Perelson walked into the master bedroom where his wife, Lilian, slept and bashed in her...
• May 26, 2019
Shark Tank deep dive: A data analysis of all 10 seasons
Shark Tank — the reality show where entrepreneurs pitch ideas to a panel of celebrity investors — just wrapped up its 10th season....
• May 19, 2019
The professor who beat roulette
On a warm night in May of 1969, a throng of awestruck gamblers crowded around a well-worn roulette table in the Italian Riviera. At...
• May 11, 2019
The worst team-building exercises in history
Stephen Whigham was rounding third base during the late stages of a company kickball game when all hell broke loose. Whigham, then the director...
• May 4, 2019
How teenage hackers became tech's go-to bounty hunters
Last month, 19-year-old Santiago Lopez became the first person to earn $1m US as an “ethical” hacker. Santiago — who had never even...
• April 26, 2019
The yodeler who sued Yahoo
NOTE: Hey there Hacker News crowd. Thanks for coming to the site! What you're reading is a story from The Hustle. We're a free...
• April 20, 2019
The Hustle is 3 Years Old Today
Here’s the background on how we started… There are now more than 1 million of you reading our daily email, and many of you have something...
• April 19, 2019
5-star phonies: Inside the fake Amazon review complex
“Isn’t this illegal?” I found myself typing one Tuesday night at 1:15 AM. I was chatting with Lien Xi, an Amazon seller from Guangzhou,...
• April 13, 2019
Case Study: Boring trade show businesses are minting billions. Here’s how.
Case Study: Boring trade show businesses are minting billions. Here’s how. ...
• April 9, 2019
The wild world of trust funds for pets
Several months ago, 82-year-old Marjorie Jones* decided it was high time to draft a will. Her possessions were considerable: A $2,000,000 home on a...
• April 6, 2019
The Hustle’s Ultimate Travel Hack Collection
Sponsored by A few weeks back, we asked our readers, “What’s your go-to travel hack?” And like the legion of frequent-flying, ginger-ale-slurping professionals they...
• April 3, 2019
The 2019 Drunk Shopping Census
By the time Justin Timberlake took the stage at the 2018 Super Bowl halftime show, Ryan Green was deep into his third bucket of...
• March 24, 2019
Our Favorite Pearly White Protectors
Sponsored Finding the best toothpaste to give you that movie-star smile can be tougher than you might think. After all, there are dozens –...
• March 21, 2019
The economics of vending machines
How a tiny peanut butter company grew to $500k per month in sales
How to avoid burnout by working less and doing more
The company that has a monopoly on ice cream truck music
The forgotten father of pumpkin beer
New business ideas and the best way to capitalize.
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