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The competitive business of recruiting pro Santas
Eight years ago, Kelly Ferrell, a 51-year-old retired cop, was sitting on a bench at a shopping mall in Texas when he was approached...
• December 15, 2018
Banknotes: Magic City Hippies on building a brand
If you haven’t heard of Magic City Hippies yet, you will. Their rise to indie fame has been mythic: From panhandling on the streets...
• December 14, 2018
Do what you want to
Note: If you do nothing else, watch the video at the end of this post. It’s worth the 15 minutes. Back in 2013, a...
• December 10, 2018
The organization building a 10,000-year clock funded by Jeff Bezos
The modern workplace likes to “move fast and break things.” It places a premium on speed, efficiency, and instant solutions. It lives by the...
• December 7, 2018
The hottest advertising trend of 2018? Billboards.
On the streets of San Francisco — ground zero for all things online, virtual, and digital — tech companies are sneaking out into...
• November 30, 2018
How to Build Growth Into Your Company: 3 Methods we used at Atrium
From founding Twitch and investing as a Y Combinator partner, I’ve seen all sides of the startup industry. In a little over one year...
• November 27, 2018
How Thanksgiving became the most popular day of the year to run a 5k
On Thanksgiving morning, Janet Hartford wakes up her husband and two daughters at dawn, shoves a few Lärabars down their gullets, and drives the...
• November 21, 2018
How to fix bad writing before you type a single word
When you get down to it, Colonel Sanders and I aren’t so different: we love gravy, look great in a string bow tie, and...
• November 21, 2018
Thinking big on a budget
When you get to the town of Florence in Boone County, Kentucky, you’ll know. Not because of some state-sponsored sign with the Boone County...
• November 19, 2018
When your product sells itself
For the past month, my local grocery store has been terrorized by Hobgoblin Grapes. I’m talking shelf upon shelf of otherwise perfect, delectable grapes...
• November 5, 2018
How one Florida retirement home became ground zero for self-driving cars
The 126k retirees living in Florida’s largest and most convenient retirement community, The Villages, are living the dream. It’s easy to see why: The...
• November 4, 2018
A note on toxic productivity
Last week, Business Insider ran a story titled, “This HBSC exec wakes up at 5:30am to work out, always eats green, and studies at...
• October 29, 2018
The dystopian business of bottled air
On a hazy morning in mid-October, Xiu Wang walks briskly through the streets of Beijing’s Dongcheng District. She carries the requisite luggage of her...
• October 27, 2018
Why ‘don’t let ’em see you sweat’ is bullsh*t
Here’s a hot take in the world of “fake it till you make it”: It’s OK to try. And it’s OK to let people...
• October 22, 2018
How one man built The Sharper Image into the world's wackiest gadget store
The Sharper Image was a kingdom. It was a kingdom where you could, in an afternoon trip to the mall, purchase an electric nose...
• October 20, 2018
The most lucrative side-hustles
Somewhere in Denver, there’s an accountant who runs a thriving cosmetics business on the side. In Minneapolis, there’s an aerospace engineer who sells cat-themed...
• October 13, 2018
BREAKING NEWS: The Hustle Hits 1,000,000 Subscribers
Just two years and four months after we launched The Hustle, we finally hit a goal we’ve been gunning for from day one: 1,000,000...
• October 9, 2018
Meet the Minnesota family that turned a soda machine company into a surveillance empire
Todd Westby never meant to build a global surveillance empire — he was just sick and tired of his soda machines breaking down on...
• October 5, 2018
Inside Wayback Machine, the internet’s time capsule
At 300 Funston Street in San Francisco’s Richmond District, there’s an old Christian Science church. Walk up it’s palatial steps, past Corinthian columns and...
• September 28, 2018
When tech nerds get a makeover
Hoodie, early-stage startup tee, bright-colored sneakers, jeans: This is the uniform of an aspiring millionaire in Silicon Valley. Tech workers have long been derided...
• September 22, 2018
How Two Buck Chuck made wine less douchey
Walk into almost any Trader Joe’s store and the first thing you’ll see is an enormous display of Charles Shaw wine — or, as...
• September 15, 2018
How Eaze teched over the weed industry
Jamie Feaster is not your traditional pothead. Fitted in a button-down and chinos, he looks more like a finance bro on casual Friday as...
• September 8, 2018
The Hustle (Reader) Earnings Report
Most of us think about money constantly. Making it, saving it, spending, running out of it, and — if you’re lucky — retiring with...
• August 11, 2018
How to lose $1B in 10 seconds
When Gerald Ratner took the stage before 6k high-powered businesspeople, journalists, and dignitaries at London’s Royal Albert Hall in April 1991, he had no...
• August 3, 2018
What happens when a robot kills someone?
On January 25, 1979, a 25 year-old factory worker named Robert Williams scaled a storage rack at the Ford Motor Company’s Flat Rock Casting...
• July 27, 2018
Meet the 11% of Americans who don’t use the internet
Every morning, Minnie Simpson wakes up at 7:15AM, reads the Houston Chronicle, eats 3 French prunes, and takes a stroll around the neighborhood. On...
• July 21, 2018
Why introverts make great leaders
A myth has pervaded the business world for far too long: introverts aren’t cut out to be leaders. Some 65% of senior execs see...
• July 13, 2018
Who makes those insanely specific t-shirts on the internet?
Sometime in the Summer of 2017, Twitter user feldspath0id’s mom logged onto Facebook and was greeted with an advertisement that spoke to her soul....
• July 7, 2018
Brains, planes, and automobiles: 3D printing is changing the way we make… everything
This post is sponsored by GE. When skull implant patients like Chris Cahill are rushed to the hospital, they usually don’t remember getting there....
• July 3, 2018
Marc Andreessen Explains How to Succeed in the Media Game
If you want to start a company or work in the news or media space, then you need to watch this video (or read...
• July 3, 2018
Everyone is baking — and entrepreneurs are rising up to meet the demand
The restaurant owner who asked for 1-star Yelp reviews
The worst sales promotion in history
Why nobody ever wins the car at the mall
How small business owners survived the Great Recession
New business ideas and the best way to capitalize.
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