After a flood of copycatters, this entrepreneur says: “That’s the FinalStraw”

A successful straw-selling startup called FinalStraw is spending millions to stave off copycats that are sucking up all their business.

May 1, 2019

Emma Cohen’s idea was a hit from the beginning: Her environmentally friendly, reusable plastic straw raised $1.8m on Kickstarter and racked up 86k pre-orders.

But after a successful “Shark Tank” appearance and $5m in revenue during its first year, the wildly successful young company ran into a problem: fake straws.

A problem that really sucks

Despite patenting its technology, FinalStraw has had trouble reining in fake straws, CNBC reports.

Although authentic FinalStraws cost $25, impostor FinalStraws are available online for as little $1, cutting into FinalStraw’s business. Some of them even used photos of Cohen’s dog.

Cohen has spent millions fighting fake straws: Today, 3 of her 16 contractors are dedicated to fighting straw-fraud (she also retains 2 lawyers to help root out straw-frauds).

The copycat economy

FinalStraw isn’t the only business to have this problem: Many intellectual property thieves routinely steal promising projects straight from KickStarter and use influencers to build fake brands practically overnight.

The problem can be particularly hard to police in China, where companies like FinalStraw often need to file separate patents to secure any kind of copyright protection.

Join 1.5m+ professionals getting The Hustle daily news brief

Business and tech news in 5 minutes or less

100% free, no ads or spam, unsubscribe anytime


How'd Bezos build a billion dollar empire?

In 1994, Jeff Bezos discovered a shocking stat: Internet usage grew 2,300% per year.

Data shows where markets are headed.

And that’s why we built Trends — to show you up-and-coming market opportunities about to explode. Interested?

Join us, it's free.

Look, you came to this site because you saw something cool. But here’s the deal. This site is actually a daily email that covers the important news in business, tech, and culture.

So, if you like what you’re reading, give the email a try.

If you don’t like it, unsubscribe any time. Privacy policy.