Bezos’ $715m gamble on The Lord of the Rings

Why this bet is personal.

Jacob Cohen • September 1, 2022

The good and bad of Amazon’s health care efforts

The bull and bear cases for Dr. Bezos.

Rob Litterst • August 22, 2022

A timeline of Amazon’s home robot takeover

Amazon is on a mission to build the smart house of the future.

Rob Litterst • August 9, 2022

Amazon’s ad biz is growing faster than its rivals

Amazon’s digital ads are appealing to brands, resulting in faster growth than its rival.

Juliet Bennett Rylah • August 5, 2022

Amazon vs. Facebook review groups

Amazon is suing 10k+ Facebook group admins, saying they run groups to solicit bogus reviews.

Juliet Bennett Rylah • July 20, 2022

Amazon is rolling out the delivery drones

But do people actually want them?

Rob Litterst • July 19, 2022

Amazon’s unique hiring problem, explained

Why the company is running out of workers.

Rob Litterst • June 21, 2022

Amazon workers vote to unionize in closely watched case

The first worker union at Amazon may be a harbinger for the rest of the tech industry.

Jennifer Wang • April 4, 2022

Why Amazon bought MGM for $8.5B

The acquisition figures to help the company boost both subscription and advertising revenue.

Rob Litterst • March 21, 2022

We tried Amazon Luna and it’s not bad

Amazon’s Luna launches as a cheap option for the casual gamer — even if they don’t have a gaming computer.

Juliet Bennett Rylah • March 4, 2022

Amazon’s plan to dominate the grocery business, explained

Amazon Fresh and Whole Foods serve different types of customers, which means Amazon might take over the grocery business.

Rob Litterst • February 15, 2022
Amazon Style

Amazon to launch its 1st physical fashion store. It’s called Amazon Style

Amazon will launch a 30k-square-foot fashion retail store in LA later this year, using its latest tech.

Trung T. Phan • January 21, 2022

Amazon’s warehouse tragedy puts its safety procedures under the microscope

An Amazon warehouse in Illinois was struck by a tornado, killing 6 people. Now, the company’s safety practices are under investigation.

Rob Litterst • December 15, 2021

Amazon is proving there are pros and cons to being its own best customer

Amazon’s logistics unit has made the company indispensable this holiday season, but AWS outages could ruin the fun.

Rob Litterst • December 10, 2021

Retailers are telling customers to keep items instead of returning them. Here’s why

Big retailers are letting customers keep items they want to return to avoid paying for shipping.

Rob Litterst • December 2, 2021

Amazon’s about to beat the delivery giants at their own game

If you think you’re seeing more Amazon logos around your ’hood, it’s because you are.

Jacob Cohen • November 30, 2021

By the numbers: New York sand, slow chargers, and irritating $300m chipmunks

Plus: Expensive cadaver dissections and Amazon’s $60m rip-off.

Jacob Cohen • November 8, 2021

Amazon-backed Rivian is going public

Rivian -- the EV truck maker backed by Amazon and Ford -- is planning an IPO at a $80B valuation.

Trung T. Phan • October 5, 2021

Amazon’s $30B+ ad business, explained

Amazon has America’s 3rd largest ad business, more than 2x the size of Snap, Twitter, Roku, and Pinterest combined.

Trung T. Phan • September 23, 2021

Jeff Bezos just got something money can’t buy: His own management philosophy

Bezosism is the management philosophy powering Amazon’s warehouses, and making free 2-day shipping possible.

Rob Litterst • September 15, 2021

Why Amazon says weed could solve its driver shortage.

Amazon is asking delivery partners not to screen for marijuana in hopes that it will increase driver applications.

Jacob Cohen • September 8, 2021

Digits: Amazon in the sky, billions of parking spots, and $135m jewels

Plus: Longer wind turbines, CVS thefts, and ketchup fraud.

Jacob Cohen • September 7, 2021

Jeff Bezos vs. NASA, explained

NASA chose SpaceX -- not Jeff Bezos’s Blue Origin -- to build its lunar landing vehicle. Now, Blue Origin is suing NASA.

Juliet Bennett Rylah • August 19, 2021

Digits: Brazilian butt lifts, $10 palm prints, South Park, and more

Plus: Abandoned oil wells, firefighting helicopters, and Hello Kitty.

Jacob Cohen • August 9, 2021

Amazon’s drone project is experiencing turbulence

Amazon’s UK-based drone unit is seeing layoffs and the project is broadly struggling to take off.

Jacob Cohen • August 5, 2021

How Jeff Bezos got to space

Blue Origin was founded in 2000 with a mission to “preserve the Earth” by going “to space to tap its unlimited resources and energy.”

Trung T. Phan • July 20, 2021

Investors are rolling up Amazon stores. And making a killing.

The Amazon marketplace is currently valued at $300B with potential to double in the next 5 years.

Rob Litterst • July 15, 2021

If you want to be an Amazon vendor, you may have to give up some equity

Amazon has done 80+ deals in which it asks for stock warrants in exchange for a vendor deal.

Trung T. Phan • July 2, 2021

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