It sure is looking like it.

Due to the EU’s Digital Markets Act, Big Tech companies like Apple will have to make some changes.

Employees want higher wages, more co-workers and less sales pressure.

How the company’s AirPods strategy could be used down the road.

Plus: Apple’s pickle, and the Etherium Merge.

The tech titans are clashing over metaverse ambitions and ads.

Apple has advertising’s Garden of Eden. Soon, it could be put to use.

Apple has iMessage. Everyone else has RCS. Android wants Apple to join the party.

Plus: Retirement bitcoin, Apple’s revenue per second, and more.

Apple infographic

AirTags, Apple’s coin-sized location-tracking devices, are being used for nefarious purposes, including stalking and car theft.

Apple will buy a film studio. Cottagecore is the top design trend. Meme stocks are here to stay. Passwords will go away. And many more.

Despite other brands struggling to succeed with AR glasses, Apple is poised to bring them to the masses.

Apple follows the rule of “charm pricing,” which uses odd numbers to demonstrate value to customers. Its $19 polishing cloth fits into this strategy.

How much money Apple makes by the second, minute, hour, and day.

Launched in 2016, Apple’s ad business is an under-the-radar gold mine.

We asked readers to settle the age-old debate: iPhone or Android, and why? The answers ranged from practical to philosophical.

Apple released upgrades to 3 of its core products, as well as a big security update.

Apple is paying $100m to developers who have paid “excessive commissions” and letting them email users about alternative payment options. Is it enough?

Apple will scan iPhones for child porn. Will this new initiative put its privacy promise at risk?

Apple wants to squeeze more revenue out of its 1B+ iPhone users by offering a BNPL product.

Plus: iPhone celebrated its 14th birthday and flights are taking off.

Highlights from Apple’s latest Worldwide Developers Conference (WWDC).

Apple bet early on wearables… now it’s a $30B a year business that blows away the competition.

Microsoft and Apple are fighting over the App Store, PC sales, AR glasses, and more.

Apple invests another $45m in Corning, the company that makes all its iPhone glass.

Apple’s “Find My” and Amazon’s “Sidewalk” are 2 leading mesh networks. What do they actually do?

In the past 6 years, Apple has done 100 M&A deals. Most have been in secret.

Apple will drop $1B+ to build its first East Coast campus in Raleigh, North Carolina.

Apple has been ramping up its hardware offerings. Here’s why.