Apple Watch on a wrist

Will this be the last Christmas you can get an Apple Watch?

Apple is locked in a years-long patent fight with a medical technology company. Is anybody winning?

Katherine Laidlaw • December 1, 2023

Apple vs. apples

Is Apple a trademark bully? A Swiss farming organization worries so.

Juliet Bennett Rylah • June 21, 2023
gaming on a Mac

Mac made a big change for gamers

With Apple’s latest operating system, Mac gamers may be able to play even the big, new games.

Juliet Bennett Rylah • June 20, 2023
Apple Vison Pro

Why Apple is betting big on Vision Pro: Because it can

Apple swaggers into VR with the confidence of the world’s richest company.

Ben Berkley • June 6, 2023

Is India Apple’s next frontier?

It sure is looking like it.

Jacob Cohen • January 24, 2023

Apple’s big changes, courtesy of the EU

Due to the EU’s Digital Markets Act, Big Tech companies like Apple will have to make some changes.

Juliet Bennett Rylah • December 15, 2022

Why Apple store workers are unionizing

Employees want higher wages, more co-workers and less sales pressure.

Rob Litterst • November 16, 2022

What AirPods say about the future of Apple

How the company’s AirPods strategy could be used down the road.

Jacob Cohen • September 29, 2022

Digits: Jordan, Ferrari, and Yellen

Plus: Apple’s pickle, and the Etherium Merge.

Jacob Cohen • September 19, 2022

Are Apple and Meta rivals now?

The tech titans are clashing over metaverse ambitions and ads.

Rob Litterst • September 8, 2022

Is Apple about to become an advertising giant?

Apple has advertising’s Garden of Eden. Soon, it could be put to use.

Jacob Cohen • August 16, 2022

What if those green bubbles aren’t Android’s fault?

Apple has iMessage. Everyone else has RCS. Android wants Apple to join the party.

Juliet Bennett Rylah • August 12, 2022

Digits: Terrible gas mileage, Coca-Cola cocaine, and more wild numbers

Plus: Retirement bitcoin, Apple’s revenue per second, and more.

Jacob Cohen • May 2, 2022

Apple’s AirTag problem, explained

AirTags, Apple’s coin-sized location-tracking devices, are being used for nefarious purposes, including stalking and car theft.

Rob Litterst • January 4, 2022

22 predictions for 2022

Apple will buy a film studio. Cottagecore is the top design trend. Meme stocks are here to stay. Passwords will go away. And many more.

Trung T. Phan • December 29, 2021

Are Apple AR glasses coming?

Despite other brands struggling to succeed with AR glasses, Apple is poised to bring them to the masses.

Trung T. Phan • December 7, 2021

Apple sells a $19 polishing cloth. The price point actually makes sense

Apple follows the rule of “charm pricing,” which uses odd numbers to demonstrate value to customers. Its $19 polishing cloth fits into this strategy.

Trung T. Phan • December 3, 2021

In the time it takes you to read this sentence, Apple made $20k

How much money Apple makes by the second, minute, hour, and day.

Jacob Cohen • November 11, 2021

One of Apple’s fastest growing revenue streams? Advertising.

Launched in 2016, Apple’s ad business is an under-the-radar gold mine.

Rob Litterst • October 20, 2021

We asked readers: ‘iPhone or Android, and why?’ They had a lot to say.

We asked readers to settle the age-old debate: iPhone or Android, and why? The answers ranged from practical to philosophical.

Jacob Cohen • September 17, 2021

Apple’s latest drop: Upgrades across 3 flagship products, and a big security fix

Apple released upgrades to 3 of its core products, as well as a big security update.

Rob Litterst • September 15, 2021

Apple settles an App Store lawsuit. What’s next?

Apple is paying $100m to developers who have paid “excessive commissions” and letting them email users about alternative payment options. Is it enough?

Trung T. Phan • August 30, 2021

Apple’s conundrum: Protect children and maintain privacy

Apple will scan iPhones for child porn. Will this new initiative put its privacy promise at risk?

Trung T. Phan • August 11, 2021

Apple joins the ‘Buy Now, Pay Later’ party

Apple wants to squeeze more revenue out of its 1B+ iPhone users by offering a BNPL product.

Trung T. Phan • July 19, 2021

Digits: A $50B glitch, a CEO’s inbox, and a floating hospital

Plus: iPhone celebrated its 14th birthday and flights are taking off.

Jacob Cohen • July 7, 2021

Apple rolls out sharing tools for FaceTime, new health features, and Siri for home hardware

Highlights from Apple’s latest Worldwide Developers Conference (WWDC).

Trung T. Phan • June 9, 2021

How Apple built a 10-year lead in wearables technology

Apple bet early on wearables… now it’s a $30B a year business that blows away the competition.

Trung T. Phan • June 3, 2021

Apple and Microsoft are beefing (again)

Microsoft and Apple are fighting over the App Store, PC sales, AR glasses, and more.

Trung T. Phan • May 17, 2021

Apple spends big bucks on making your iPhone screen hard to break

Apple invests another $45m in Corning, the company that makes all its iPhone glass.

Juliet Bennett Rylah • May 14, 2021

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