Apple is shaking up the $400B digital ad market with a new privacy policy

Don’t let Apple’s squeaky-clean packaging fool you: The company isn’t afraid to mix it up. With 1B+ installed iPhones, Apple is the gateway to the...
Trung T. Phan • March 30, 2021

First look: Apple’s mixed-reality headset

An artist’s rendering of the headset from The Information. The Information pulled a glorious scoop and put its eyes on a late-stage prototype of Apple’s...
Trung T. Phan • February 5, 2021

Apple’s privacy features are triggering Zuck

Mark Zuckerberg has previously admitted he might “come across as robotic.” And, let’s be honest, he does. But that changed this week when Zuck unleashed...
Jacob Cohen • January 29, 2021

Apple’s App Store ecosystem could soon be worth $1T

The iPhone was officially announced on Jan. 9, 2007. Since then, Apple has sold $1T+ worth of high-end smartphones. Those are jaw-dropping numbers, but the...
Trung T. Phan • January 12, 2021

Tile hopes its new AR tech can help locate market share…as Apple looms

Think about the times you lost your keys or wallet… and then your mind. That’s why Tile’s raised $104m to find your stuff. Per TechCrunch,...
Jacob Cohen • January 8, 2021

The reason Apple wouldn’t acquire Tesla

It’s a deal that would have broken the internet: Apple acquiring Tesla. According to Elon Musk, the Tesla CEO reached out to Apple’s CEO Tim...
Trung T. Phan • January 4, 2021

The Apple One subscription provides a great lesson on how to price bundles

In October, Apple announced that it was launching a services bundle: Apple One. With pricing plans starting at ~$15/month, customers could get access to cloud...
Trung T. Phan • December 23, 2020

Why are Apple and Facebook beefing?

Source: Piñata Farms Despite his mild manner, Apple’s CEO Tim Cook is known to throw shade… and he’s been throwing it Facebook’s way for years. The...
Trung T. Phan • December 21, 2020

Apple’s margins have been falling for years. Why?

Here’s something you won’t find in a Black Friday discount bin: Apple products. To maintain its high-end appeal, the $2T tech giant is extremely careful...
Trung T. Phan • November 27, 2020

How Apple built its own chip empire and gave Intel the boot

Photo: Apple If you’re Intel, you’re gonna want to put earmuffs on for Apple’s “One More Thing” event today. Apple is expected to announce the first...
Trung T. Phan • November 10, 2020

India’s making a big play for China’s iPhone production

One of the main bear cases for Apple is its close ties with China, especially on the manufacturing front. According to Marker, China accounted...
Trung T. Phan • October 12, 2020

AR glasses are coming… who will take the lead?

Virtual reality (VR) is in for a big week with Facebook set to announce its latest Oculus headset. But when it comes to headset tech,...
Trung T. Phan • September 15, 2020

A below-the-radar winner in the streaming wars: Roku

The streaming battlefield is a land of giants: Apple ($2.3T market cap) Amazon ($1.8T), Netflix ($245B), Disney ($241B), AT&T ($210B), and Comcast ($206B) are...
Trung T. Phan • September 2, 2020

Apple is the latest tech giant to invest in affordable housing near its campus

Yesterday, Apple committed to spending $2.5B on improving access to housing in California. Housing crises exist all across California, but they’ve been particularly acute in...
Conor Grant • November 5, 2019

iDebt: Apple partners with Goldman on new mobile credit card

Have we reached peak fintech? Or is peak fintech yet to come? Time will tell. In the meantime, Apple will start testing its first...
Lindsey Quinn • February 22, 2019

Apple doesn’t want any part of Facebook’s ‘research’ app

On Tuesday, TechCrunch reported that Facebook has been secretly paying people to install a “Facebook Research” app that lets the company vacuum up all...
Wes Schlagenhauf • January 31, 2019

Apple’s rotten iPhone sales are stinking up the whole economy

Apple’s stock price fell as much as 10% yesterday after the company lowered its earnings forecast earlier this week due to sluggish international sales. Since...
Conor Grant • January 4, 2019

Who knew? Apple is reportedly set to station its HQ2 in North Carolina

In January, Apple announced its plan to establish a second headquarters that would employ up to 10k additional people wherever it landed. Now, according to...
Wes Schlagenhauf • May 18, 2018

Apple teams up with Goldman Sachs for a new Apple Pay credit card

Apple and everyone’s favorite banking giant are launching a new joint credit card that will push the tech juggernaut deeper into people’s bank accounts,...
Wes Schlagenhauf • May 11, 2018

Apple’s license to steal

In 2015, Ben Erez built an iPhone app called Breathe, which sent push notifications to users reminding them to pause and take a breath. It...
The Hustle • December 28, 2016

The simple, but surprising reason why iPhone owners can accept calls two different ways

My fellow iPhone users: Have you noticed that when you get a call you can sometimes swipe to answer, while other times you’re given...
The Hustle • October 7, 2015

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