A mobile phone open to ChatGPT and a blue rising chart line on an orange background.

ChatGPT was 2023’s fastest-growing brand

Surprising no one, ChatGPT was Morning Consult’s fastest-growing brand of 2023.

Juliet Bennett Rylah • 1 day ago
A pink piggy bank smashed to pieces on a wooden shelf, revealing a roll of cash.

Bringing bankrupt brands back from the dead is big business

Niche firms are saving brands from going extinct, and they’re making money doing it.

Sara Friedman • November 7, 2023
The Porsche Design Tower, surrounded by cars on a blue background.

Branded residences aren’t just for hotels anymore

Brands are slapping their names on condos, offering loyal customers a lifestyle experience.

Juliet Bennett Rylah • September 22, 2023

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