The 77-year-old country superstar’s empire is built on music, theme parks, books, products, and the fact that people love her.

Brands are leaning on prominent figures to do more than just put their famous faces on TV.

Kim’s apparel brand, Skims, just turned 4 — in both years of age and billions of value.

The identity of bitcoin’s inventor remains elusive, even on today’s internet.

Rich dudes love fighting each other. That’s how paintball got its start.

Queen Bey’s sphere of influence now includes Swedish economic figures.

Long lines and high demand for Swift’s Eras Tour gear have opened a market for creative fans.

A common link between Bravo’s stars (other than living for drama)? Profitable side projects.

Retailers are seeing an uptick in sequin dresses, fringe, and rhinestone boots thanks to tastemaker Taylor Swift.

The OpenAI CEO has rocked Silicon Valley and Wall Street. What’s his story?

Ryan Reynolds’ knack for marketing helps him launch brands — and sell them for big bucks.

The estates of J.R.R. Tolkien, Elvis Presley, and other celebs are still pulling in big bucks.

Her new album took the Billboard Hot 100 by storm.

Things are changing quickly. Here’s a summary.

After years of investing, the tennis legend is going all-in on VC.

Mariah Carey wants to trademark “Queen of Christmas.” Another singer is suing to stop her.

Celebs are taking private jets despite climate change woes. One Twitter account is tracking them.

How a laid-off factory worker snagged the TikTok crown from Charli D’Amelio.

Eyewear tycoon Leonardo Del Vecchio passed away at the age of 87.

Scammers are impersonating crypto celebs to sell bogus NFTs.

Guy Fieri has become one of Food Network’s most bankable stars, and has used his power to become an advocate for workers in the restaurant industry.

Plus: Apple’s wild repair program, and one helluva expensive Mercedes.

As crypto prices fall, crypto’s biggest spenders are cutting back, and their celebrity boosters have gone silent.

The man behind the looping graphics synonymous with internet culture passed away this week.

Tom Brady follows in MJ’s footsteps by launching his own apparel line.

For those of us who will never play professional football, Madden helped make the next best thing.

Celeb collabs are a great way for fast-food chains to drive app downloads and appeal to Gen-Z.

CAA’s purchase of ICM will create a super-agency to take on a changing entertainment industry.

Travis Scott has signed a production deal with A24, the film studio behind prestige films like “Uncut Gems,” “Moonlight,” and “Lady Bird.”

Landis, a ‘rent-to-own’ startup focused on financial inclusion, raised a $165m round from investors that include Jay-Z and Will Smith.