Dolly Parton sings into a microphone with her hands outstretched next to a bag of money on a rainbow background.

The business of Dolly Parton

The 77-year-old country superstar’s empire is built on music, theme parks, books, products, and the fact that people love her.

Juliet Bennett Rylah • November 17, 2023

Uh, why is Tom Brady in the office? How celebrity-brand partnerships are evolving

Brands are leaning on prominent figures to do more than just put their famous faces on TV.

Lestraundra Alfred • October 5, 2023
Kim Kardashian

You may not want to hear this about Kim Kardashian, but she’s a business whiz

Kim’s apparel brand, Skims, just turned 4 — in both years of age and billions of value.

Lestraundra Alfred • August 3, 2023
Satoshi Nakamoto

How do we not know who Satoshi Nakamoto is?

The identity of bitcoin’s inventor remains elusive, even on today’s internet.

Ben Berkley • July 6, 2023

Why cage fight when you could paintball?

Rich dudes love fighting each other. That’s how paintball got its start.

Juliet Bennett Rylah • June 23, 2023

Who runs the world? We’re increasingly convinced it’s Beyoncé

Queen Bey’s sphere of influence now includes Swedish economic figures.

Ben Berkley • June 16, 2023
Taylor Swift

The Etsy sellers paying rent with Taylor Swift merch

Long lines and high demand for Swift’s Eras Tour gear have opened a market for creative fans.

Ali Montag • June 9, 2023
Bravo TV stars

Fake drama, real money on reality TV

A common link between Bravo’s stars (other than living for drama)? Profitable side projects.

Sara Friedman • June 8, 2023

T-Swift fans are buying up sparkly boots and fringe

Retailers are seeing an uptick in sequin dresses, fringe, and rhinestone boots thanks to tastemaker Taylor Swift.

Juliet Bennett Rylah • May 31, 2023

We’ll all be saying Sam Altman’s name a lot, so let’s get to know the guy

The OpenAI CEO has rocked Silicon Valley and Wall Street. What’s his story?

Ben Berkley • May 31, 2023
Ryan Reynolds holding money

Ryan Reynolds, marketing genius?

Ryan Reynolds’ knack for marketing helps him launch brands — and sell them for big bucks.

Juliet Bennett Rylah • March 17, 2023

The top posthumous earners

The estates of J.R.R. Tolkien, Elvis Presley, and other celebs are still pulling in big bucks.

Juliet Bennett Rylah • November 7, 2022

Taylor Swift’s record week

Her new album took the Billboard Hot 100 by storm.

Rob Litterst • November 4, 2022

What’s happening with Twitter?

Things are changing quickly. Here’s a summary.

Jacob Cohen • November 1, 2022

Serena Williams’ next chapter

After years of investing, the tennis legend is going all-in on VC.

Samir Javer • August 18, 2022

Is anyone the true queen of Christmas?

Mariah Carey wants to trademark “Queen of Christmas.” Another singer is suing to stop her.

Juliet Bennett Rylah • August 17, 2022

The ultra-wealthy’s private jets are under scrutiny

Celebs are taking private jets despite climate change woes. One Twitter account is tracking them.

Juliet Bennett Rylah • July 28, 2022

Khaby Lame is the king of TikTok

How a laid-off factory worker snagged the TikTok crown from Charli D’Amelio.

Rob Litterst • June 29, 2022

RIP to an eyewear legend

Eyewear tycoon Leonardo Del Vecchio passed away at the age of 87.

Rob Litterst • June 28, 2022

That Tom Brady NFT might not be real

Scammers are impersonating crypto celebs to sell bogus NFTs.

Juliet Bennett Rylah • June 3, 2022

The evolution of Guy Fieri

Guy Fieri has become one of Food Network’s most bankable stars, and has used his power to become an advocate for workers in the restaurant industry.

Rob Litterst • May 24, 2022

Digits: Tom Cruise, military baby food, Uber prices

Plus: Apple’s wild repair program, and one helluva expensive Mercedes.

Jacob Cohen • May 23, 2022

Where’d crypto’s celebrity boosters go?

As crypto prices fall, crypto’s biggest spenders are cutting back, and their celebrity boosters have gone silent.

Rob Litterst • May 19, 2022

The enormous impact of Stephen Wilhite, inventor of the GIF

The man behind the looping graphics synonymous with internet culture passed away this week.

Jacob Cohen • March 25, 2022

Is Brady Brand the next Jordan Brand?

Tom Brady follows in MJ’s footsteps by launching his own apparel line.

Rob Litterst • January 12, 2022

Football legend John Madden’s legacy in tech

For those of us who will never play professional football, Madden helped make the next best thing.

Jacob Cohen • December 29, 2021

Fast-food celebrity collaborations, explained

Celeb collabs are a great way for fast-food chains to drive app downloads and appeal to Gen-Z.

Trung T. Phan • December 10, 2021

CAA is buying ICM, creating a super-agency to take on a changing Hollywood

CAA’s purchase of ICM will create a super-agency to take on a changing entertainment industry.

Rob Litterst • September 30, 2021

Travis Scott continues his hot streak of brand partnerships

Travis Scott has signed a production deal with A24, the film studio behind prestige films like “Uncut Gems,” “Moonlight,” and “Lady Bird.”

Rob Litterst • August 5, 2021

Landis is a startup you should know — with some legendary investors

Landis, a ‘rent-to-own’ startup focused on financial inclusion, raised a $165m round from investors that include Jay-Z and Will Smith.

Rob Litterst • August 2, 2021

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