Feet wearing black Adidas Sambas with white ankle socks.

Your childhood sneakers are keeping Adidas afloat

Sambas are sweeping the fashion scene and bringing in big profits for the brand.

Sara Friedman • September 7, 2023
Three white T-shirts aligned in a horizontal row on a pink background.

This company is really into T-shirts

Why Buck Mason bought a Pennsylvania factory to make T-shirts.

Juliet Bennett Rylah • August 29, 2023
Pop-Tarts and Crocs partnership

A Pop-Tarts and Crocs partnership exists because we’re all total suckers

“Finally, you can put Pop-Tarts on Crocs and Crocs on Pop-Tarts,” says an actual press release we couldn’t look away from.

Ben Berkley • August 15, 2023
pants shopping online

Using AI for the perfect fit

Hate online shopping? TrueToForm’s AI avatar helps shoppers and designers find the perfect fit.

Juliet Bennett Rylah • August 8, 2023
Nike and S&P performance over time

Nike looks to clear some hurdles and hit its stride

Navigating a new era in sneakers may not be as easy as “just doing it.”

Jacob Cohen • July 11, 2023
outdoor clothing retailer giant revenue

LL Bean gave social media the boot but its business still got the kick

As outdoor retailers’ marketing plans run wild, their profits do the same.

Jacob Cohen • June 2, 2023
Nike’s GOAT shoe bounds forward

‘Air’ of superiority: Nike’s GOAT shoe bounds forward

Between a new shoe for Gen Z and a movie about another, it’s a big moment for Nike’s Air brand.

Jacob Cohen • March 24, 2023

Comfy fashion is paying off

Athleisure is booming as consumers prioritize comfort over fashion.

Sara Friedman • March 23, 2023

2023 could be really bad for Adidas

One analyst says Adidas is struggling to find the next big thing.

Mark Dent • February 14, 2023

An underwear lawsuit, explained

Thinx marketed itself as a sustainable solution to menstruation, but plaintiffs say the underwear contains potentially harmful chemicals.

Juliet Bennett Rylah • January 23, 2023

Digits: Jeans, screens, and more news numbers

Plus: Streamers deal with churn, and Waze makes a U-turn.

Jacob Cohen • December 12, 2022

Can compostable undies prevent waste?

Used underwear is hard to recycle and fills up landfills. But what if we composted them?

Juliet Bennett Rylah • December 6, 2022

The man who gave away his company

Yvon Chouinard’s Patagonia has always done things differently.

Juliet Bennett Rylah • September 16, 2022

Trove helps brands profit from ‘recommerce’

Brands typically don’t make money when customers resell their clothes. Trove changes that.

Mia Sullivan • September 13, 2022

Weird purses are great for business

Novelty purses are a great conversation starter, which is good for attention-seeking brands.

Juliet Bennett Rylah • August 25, 2022

The NASA fashion supernova

People love to wear NASA stuff. And brands like a free licensing deal.

Juliet Bennett Rylah • July 27, 2022

Are recyclable shoes the future of footwear?

A Swiss running startup just launched the first truly circular sales model in clothing.

Rob Litterst • July 11, 2022

RIP to an eyewear legend

Eyewear tycoon Leonardo Del Vecchio passed away at the age of 87.

Rob Litterst • June 28, 2022

A beef over NFTs is shaking the sneaker industry

Nike’s lawsuit against StockX could set legal precedents for NFTs for years to come.

Rob Litterst • May 17, 2022

Is Lululemon the next Nike?

The brand has aggressive goals, but catching Nike will be an uphill sprint.

Mia Sullivan • April 29, 2022

Digits: Brain chips, candy sales, Nikes, and more

Plus: Nationwide IQ loss, and ads in our dreams.

Jacob Cohen • March 21, 2022

Plastic looks great — but comes at a cost

Fabrics like polyester are popular with fast fashion brands, but increasingly hard to recycle.

Singdhi Sokpo • March 3, 2022

Why digital fashion matters — even if you don’t buy any digital clothes

As brands and retailers embrace software and modeling tools, digital fashion is becoming critical to the production process for physical fashion.

Rob Litterst • February 25, 2022

You’re a fashion icon, Charlie Brown

Peanuts’ global merchandise strategy, fueled by brand partnerships, brought in $150m in royalty revenue in 2021.

Rob Litterst • February 17, 2022

Ugly shoes are taking over the world

Footwear brands new and old are leading an ugly shoe renaissance and making billions of dollars along the way.

Rob Litterst • February 8, 2022
ugly socks

Digits: Osama bin Laden’s bro’s house, ugly shoes, and liquor sales

Plus: Underwater internet cables and an island in Connecticut.

Jacob Cohen • February 7, 2022

Digits: An odd lawsuit, $3.2B shapewear, and cargo cruises

Plus: Old music is in, and Peacock is losing money.

Jacob Cohen • January 31, 2022
Amazon Style

Amazon to launch its 1st physical fashion store. It’s called Amazon Style

Amazon will launch a 30k-square-foot fashion retail store in LA later this year, using its latest tech.

Trung T. Phan • January 21, 2022

In the world of fast fashion, Shein is literally built different

Shein, a Chinese online retailer, has taken fast fashion by storm. Why?

Rob Litterst • December 21, 2021

Digits: Email speed, airport software, Michael Jordan’s sneakers, and more

Plus: The Amazon rainforest is on Facebook Marketplace, and apartments are going fast in NYC.

Jacob Cohen • October 11, 2021

Join 2.5M+ professionals getting the Hustle daily news brief