2023 could be really bad for Adidas

One analyst says Adidas is struggling to find the next big thing.
Mark Dent • February 14, 2023

An underwear lawsuit, explained

Thinx marketed itself as a sustainable solution to menstruation, but plaintiffs say the underwear contains potentially harmful chemicals.
Juliet Bennett Rylah • January 23, 2023

Digits: Jeans, screens, and more news numbers

Plus: Streamers deal with churn, and Waze makes a U-turn.
Jacob Cohen • December 12, 2022

Can compostable undies prevent waste?

Used underwear is hard to recycle and fills up landfills. But what if we composted them?
Juliet Bennett Rylah • December 6, 2022

The man who gave away his company

Yvon Chouinard’s Patagonia has always done things differently.
Juliet Bennett Rylah • September 16, 2022

Trove helps brands profit from ‘recommerce’

Brands typically don’t make money when customers resell their clothes. Trove changes that.
Mia Sullivan • September 13, 2022

Weird purses are great for business

Novelty purses are a great conversation starter, which is good for attention-seeking brands.
Juliet Bennett Rylah • August 25, 2022

The NASA fashion supernova

People love to wear NASA stuff. And brands like a free licensing deal.
Juliet Bennett Rylah • July 27, 2022

Are recyclable shoes the future of footwear?

A Swiss running startup just launched the first truly circular sales model in clothing.
Rob Litterst • July 11, 2022

RIP to an eyewear legend

Eyewear tycoon Leonardo Del Vecchio passed away at the age of 87.
Rob Litterst • June 28, 2022

A beef over NFTs is shaking the sneaker industry

Nike’s lawsuit against StockX could set legal precedents for NFTs for years to come.
Rob Litterst • May 17, 2022

Is Lululemon the next Nike?

The brand has aggressive goals, but catching Nike will be an uphill sprint.
Mia Sullivan • April 29, 2022

Digits: Brain chips, candy sales, Nikes, and more

Plus: Nationwide IQ loss, and ads in our dreams.
Jacob Cohen • March 21, 2022

Plastic looks great — but comes at a cost

Fabrics like polyester are popular with fast fashion brands, but increasingly hard to recycle.
Singdhi Sokpo • March 3, 2022

Why digital fashion matters — even if you don’t buy any digital clothes

As brands and retailers embrace software and modeling tools, digital fashion is becoming critical to the production process for physical fashion.
Rob Litterst • February 25, 2022

You’re a fashion icon, Charlie Brown

Peanuts’ global merchandise strategy, fueled by brand partnerships, brought in $150m in royalty revenue in 2021.
Rob Litterst • February 17, 2022

Ugly shoes are taking over the world

Footwear brands new and old are leading an ugly shoe renaissance and making billions of dollars along the way.
Rob Litterst • February 8, 2022
ugly socks

Digits: Osama bin Laden’s bro’s house, ugly shoes, and liquor sales

Plus: Underwater internet cables and an island in Connecticut.
Jacob Cohen • February 7, 2022

Digits: An odd lawsuit, $3.2B shapewear, and cargo cruises

Plus: Old music is in, and Peacock is losing money.
Jacob Cohen • January 31, 2022
Amazon Style

Amazon to launch its 1st physical fashion store. It’s called Amazon Style

Amazon will launch a 30k-square-foot fashion retail store in LA later this year, using its latest tech.
Trung T. Phan • January 21, 2022

In the world of fast fashion, Shein is literally built different

Shein, a Chinese online retailer, has taken fast fashion by storm. Why?
Rob Litterst • December 21, 2021

Digits: Email speed, airport software, Michael Jordan’s sneakers, and more

Plus: The Amazon rainforest is on Facebook Marketplace, and apartments are going fast in NYC.
Jacob Cohen • October 11, 2021

The environmental cost of fast fashion

Fast fashion allows consumers to get trendy clothes for cheap, but it's leaving a devastating impact on the environment.
Rob Litterst • September 23, 2021

Allbirds, Silicon Valley’s favorite shoe company, has filed for an IPO

Allbirds, the sustainable shoemaker, filed for an IPO, calling it the 1st sustainable public equity offering.
Rob Litterst • September 3, 2021

How ‘metafabric’ could combat climate change and help you shvitz less

Metafabric can reflect sunlight and keep you cool, meaning less heat injuries and reliance on AC.
Juliet Bennett Rylah • August 26, 2021

Disability-friendly clothing is a hot (and inclusive) retail trend

Big brands are getting into adaptive clothing -- clothes with design features that help people with disabilities.
Juliet Bennett Rylah • August 12, 2021

Depop helps teens make bank by selling old shirts. Here’s how.

Gen Z teens are taking their talents to Depop and making big money flipping vintage items.
Rob Litterst • August 4, 2021

Denim’s back, but with way-back styles

Pandemic pounds are leading consumers to buy looser fitting (and often old-school-looking) jeans.
Juliet Bennett Rylah • June 30, 2021

Victoria’s Secret trades its Angels for a more inclusive ‘Collective’

To stay culturally relevant and compete with upstarts, Victoria’s Secret is embracing new trends, including athleisure and body positivity.
Juliet Bennett Rylah • June 21, 2021

H&M, Adidas, and Nike are facing boycotts in China. Why?

Labor practices in the cotton industry in China’s Xinjiang region have become a hot point for global fashion brands.
Trung T. Phan • April 6, 2021

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