Your childhood sneakers are keeping Adidas afloat
Sambas are sweeping the fashion scene and bringing in big profits for the brand.
This company is really into T-shirts
Why Buck Mason bought a Pennsylvania factory to make T-shirts.
A Pop-Tarts and Crocs partnership exists because we’re all total suckers
“Finally, you can put Pop-Tarts on Crocs and Crocs on Pop-Tarts,” says an actual press release we couldn’t look away from.
Using AI for the perfect fit
Hate online shopping? TrueToForm’s AI avatar helps shoppers and designers find the perfect fit.
Nike looks to clear some hurdles and hit its stride
Navigating a new era in sneakers may not be as easy as “just doing it.”
LL Bean gave social media the boot but its business still got the kick
As outdoor retailers’ marketing plans run wild, their profits do the same.
‘Air’ of superiority: Nike’s GOAT shoe bounds forward
Between a new shoe for Gen Z and a movie about another, it’s a big moment for Nike’s Air brand.
Comfy fashion is paying off
Athleisure is booming as consumers prioritize comfort over fashion.
2023 could be really bad for Adidas
One analyst says Adidas is struggling to find the next big thing.
An underwear lawsuit, explained
Thinx marketed itself as a sustainable solution to menstruation, but plaintiffs say the underwear contains potentially harmful chemicals.
Digits: Jeans, screens, and more news numbers
Plus: Streamers deal with churn, and Waze makes a U-turn.
Can compostable undies prevent waste?
Used underwear is hard to recycle and fills up landfills. But what if we composted them?
The man who gave away his company
Yvon Chouinard’s Patagonia has always done things differently.
Trove helps brands profit from ‘recommerce’
Brands typically don’t make money when customers resell their clothes. Trove changes that.
Weird purses are great for business
Novelty purses are a great conversation starter, which is good for attention-seeking brands.
The NASA fashion supernova
People love to wear NASA stuff. And brands like a free licensing deal.
Are recyclable shoes the future of footwear?
A Swiss running startup just launched the first truly circular sales model in clothing.
RIP to an eyewear legend
Eyewear tycoon Leonardo Del Vecchio passed away at the age of 87.
A beef over NFTs is shaking the sneaker industry
Nike’s lawsuit against StockX could set legal precedents for NFTs for years to come.
Is Lululemon the next Nike?
The brand has aggressive goals, but catching Nike will be an uphill sprint.
Digits: Brain chips, candy sales, Nikes, and more
Plus: Nationwide IQ loss, and ads in our dreams.
Plastic looks great — but comes at a cost
Fabrics like polyester are popular with fast fashion brands, but increasingly hard to recycle.
Why digital fashion matters — even if you don’t buy any digital clothes
As brands and retailers embrace software and modeling tools, digital fashion is becoming critical to the production process for physical fashion.
You’re a fashion icon, Charlie Brown
Peanuts’ global merchandise strategy, fueled by brand partnerships, brought in $150m in royalty revenue in 2021.
Ugly shoes are taking over the world
Footwear brands new and old are leading an ugly shoe renaissance and making billions of dollars along the way.
Digits: Osama bin Laden’s bro’s house, ugly shoes, and liquor sales
Plus: Underwater internet cables and an island in Connecticut.
Digits: An odd lawsuit, $3.2B shapewear, and cargo cruises
Plus: Old music is in, and Peacock is losing money.
Amazon to launch its 1st physical fashion store. It’s called Amazon Style
Amazon will launch a 30k-square-foot fashion retail store in LA later this year, using its latest tech.
In the world of fast fashion, Shein is literally built different
Shein, a Chinese online retailer, has taken fast fashion by storm. Why?
Digits: Email speed, airport software, Michael Jordan’s sneakers, and more
Plus: The Amazon rainforest is on Facebook Marketplace, and apartments are going fast in NYC.
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