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Confusing clothes sizes have inspired a new market for fit-finding services
A group of startups wants to make it easier to find the perfect fit in clothes. Some say we won’t even have clothing sizes in the future.
• December 17, 2019
Victoria’s Secret cancels its fashion show, in bid to remain culturally relevant
Victoria’s Secret’s signature event is cancelled, largely due to ongoing criticism about the company’s objectification of women.
• November 25, 2019
Digital clothes are fashion’s freaky new frontier
A company called Carlings is one of several to offer “digital clothing.”
• November 25, 2019
Department stores hope used clothes will revitalize sales
J.C. Penney, Macy’s, and other retailers are partnering with clothing resale startups to attract more foot traffic.
• August 21, 2019
How did Carter’s, a 154-year-old retailer, become the biggest biz in kids’ clothing?
The venerated Carter’s clothing company continues to dominate the kid’s clothing market as competitors struggle.
• July 30, 2019
Rent the Runway becomes a fashion unicorn
Rent the Runway just raised $125m, making the clothing rental subscription company a new unicorn.
• March 22, 2019
Direct-to-consumer bra biz ThirdLove raises $55m to prove it knows Victoria’s Secret
The direct-to-consumer bra company ThirdLove raised $55m to expand its business to take on rival Victoria’s Secret.
• February 27, 2019
Nike has finally achieved its decade-long dream: an auto-lacing smart shoe
Nike plans to release the world’s first high-performance, digitally connected smart shoe for ballers in February.
• January 16, 2019
Patagonia doubles down on ‘morality marketing’ with endorsement of 2 senators
Patagonia doubled down on its political activism by endorsing 2 candidates for Senate, but it’s a strategy that works better for some brands than others.
• October 22, 2018
Levi’s is back on top after a strong 2017, and a big Q1
Levi’s put up their biggest year in a decade and boosted sales 22% in Q1 2018. And they’ve come along way from their early aughts slump.
• May 2, 2018
Everyone is baking — and entrepreneurs are rising up to meet the demand
The restaurant owner who asked for 1-star Yelp reviews
The worst sales promotion in history
Why nobody ever wins the car at the mall
How small business owners survived the Great Recession
New business ideas and the best way to capitalize.
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