Baby boomers are jumping online. Brands need to respond with new products and better UX.
On Wednesday, McDonald’s announced its intentions to fill around 250k summer jobs ranging from cashiers to shift managers — by recruiting Grandma and Grandpa. The fast-food behemoth is scouting elderly talent with posts on the American Association of Retired Persons (AARP) job board. While we’d love to attribute this to the goodness of Ronny McD’s […]
K4Connect, a tech company that specializes in tech solutions for elderly consumers, raised a $12m Series B to expand its offerings to more retirement homes.