Boomers are moving online. How are companies coping?

Baby boomers are jumping online. Brands need to respond with new products and better UX.

Trung T. Phan • May 12, 2021

At some colleges, ‘senior year’ has new meaning

With freshman enrollment down, some universities see incentive in catering to retirees. On-campus senior living facilities are way swankier than any frat house you've been in.

Caroline Dohack • December 23, 2019

Why McDonald’s is hiring 250k senior citizens

On Wednesday, McDonald’s announced its intentions to fill around 250k summer jobs ranging from cashiers to shift managers — by recruiting Grandma and Grandpa. The fast-food behemoth is scouting elderly talent with posts on the American Association of Retired Persons (AARP) job board. While we’d love to attribute this to the goodness of Ronny McD’s […]

Zachary Crockett • April 26, 2019

Geriatri-tech: Tech startups won over millennials, now they’re coming for grandma

K4Connect, a tech company that specializes in tech solutions for elderly consumers, raised a $12m Series B to expand its offerings to more retirement homes.

Conor Grant • October 25, 2018

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