A baby in a diaper looking up at dollar bills falling from the sky with an Instagram “like” symbol over its head.

Want an Instagram-ready baby? It’ll cost you

Parents are shelling out on services for picture-perfect bundles of joy.

Sara Friedman • September 21, 2023
A curly haired mom holding her baby, both facing away.

Postnatal retreats are taking off in the US

New businesses are reimagining what the days after bringing a baby home could look like.

Sara Friedman • September 12, 2023

Teens are going back to work

After dropping during the early pandemic, the number of teens with summer jobs is back on the rise.

Rob Litterst • June 24, 2022

The baby formula shortage, explained

Several factors led to a baby formula shortage in the US. Now, the FDA is working to fix it as parents scramble.

Juliet Bennett Rylah • May 18, 2022

It appears Americans suck at guesstimating

Polling shows Americans have no idea how many millionaires there are, among other things.

Jacob Cohen • March 24, 2022

The big business of egg freezing

Egg freezing is on the rise as the pandemic and social changes have pushed back marriage and children.

Julia Janks • February 17, 2022

The world is using fewer condoms than expected

Condom makers have been taken by surprise.

Jacob Cohen • January 11, 2022

How tech is changing baby names

Parents appear to consider tech and video games when picking names.

Jacob Cohen • October 14, 2021

The pandemic crimped the wedding industry. Now, business is booming.

After COVID wiped out weddings in 2020, the industry is back and booming, but the bump might be a blip on the longer trend line.

Rob Litterst • August 17, 2021

Suck it, lemonade stands. Mighty is here to make kids ecommerce CEOs.

Mighty is what you get when you crossbreed lemonade stands with Shopify.

Jacob Cohen • July 12, 2021

AI-powered wearable tech has found its way to babies

Nanit -- an AI-powered wearable company that monitors babies’ sleep and growth -- just raised $25m.

Shelley Tang • February 24, 2021

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