As customers embrace wellness and moderation, new NA brands are on the rise.

Hershey found success by doubling down on domestic sales and adding salty to its sweet.

Breadflation is surging across the globe.

Dunkin’ changed its loyalty program. Will its loyalists stay?

Startup Gourmey is reinventing foie gras by growing it in a lab.

McDonald’s adult Happy Meals and returning Boo Buckets play into millennial nostalgia.

The canned water pioneer was just valued at $700m three years after launching.

Lindt and Sprüngli has been trying to stop companies from copying its signature chocolate bunny for years.

As our knowledge of nutrition evolved, the FDA’s definition of “healthy” failed to keep pace. That’s changing.

Inflation has infiltrated your butter dish.

You know it’s not perfect if they’re making comedy sketches about it.

Delivery pioneers Instacart and Amazon are eyeing shopping carts — physical ones.

A new tomato offers healthy — and potentially lucrative — benefits.

Plus: The king, beef prices, and the Super Bowl.

People waited hours for MrBeast’s burgers and fries at a New Jersey megamall.

A Houston entrepreneur turned soda into a collectible.

Blank Street Coffee is using automation to fuel its rapid expansion.

What our readers had to say about the best and worst pieces.

Tony’s Chocolonely is trying to take on big chocolate — but it’s not easy.

Plus: Celeb crypto investor fails and an interesting rent survey.

The brand that started the oat milk craze is struggling.

How lollipop arbitrage works.

Despite rising input prices, chickens continue to print that cock-a-doodle-dough.

RIP to a truly novel dessert.

A new ruling suggests the sandwich chain’s tuna troubles will continue.

Plus, numbers from the UK’s measurement debate, and an almond backlog.

We’ve entered a golden age of creativity in water bottle businesses.

Plus: Disney’s India problem, and robots per capita

A delivery driver shortage is forcing pizza chains to make some big changes.

Taco Bell’s new drive-thru concept uses high-tech dumbwaiters to drop orders down to customers.