A young woman in a blue sweater records a video of herself on her phone on a blue-and-white swirl background.

Gen Z would rather influence than be astronauts

Gen Z actively wants to pursue influencing as a career — even more than being a rock star or an astronaut.

Juliet Bennett Rylah • September 20, 2023
A diverse group of six young people sitting around a conference room table.

Can Gen Z advisory boards help brands stay relevant?

Corporations are embracing young voices to stay ahead of the curve.

Sara Friedman • September 8, 2023
person working from home

Gen Zers need corporate America 101

This can be a hard era to work in. Imagine trying to enter the workforce during it.

Sara Friedman • June 22, 2023
counterfeit goods

Gen Z is learning to save money… by spending it on counterfeits

Young consumers don’t seem to mind wearing knockoff luxury products.

Jacob Cohen • April 28, 2023
Gen Z travel

No cap: Gen Z’s spending habits include an unusual amount of travel

The zoomers are living up to their name.

Jacob Cohen • April 17, 2023
creator taking a selfie

Gen Z creators are making money on Fanfix

A platform for Gen Z creators says its users average ~$70k a year.

Juliet Bennett Rylah • April 4, 2023

Gen Z loves outdated tech

Gen Z craves digital cameras and Y2K fashion.

Sara Friedman • January 12, 2023

What can we learn from Gen Z’s favorite brands?

Gen Z is hard to please but loves junk food and screen time.

Rob Litterst • September 30, 2022

Pro sports leagues are doing whatever they can to engage Gen Z

The decline of cable is leading to changes in sports consumption for young fans.

Rob Litterst • January 14, 2022

Gen Z is old news — brands are moving on to Generation Alpha

Brands are looking beyond Gen Z to Generation Alpha, the children born between 2010 and 2015.

Rob Litterst • August 19, 2021

Tinder reinvents itself for Gen Z

To woo Gen Z daters, Tinder will let users upload videos to their profile and roll out a number of digital shared experiences.

Trung T. Phan • June 24, 2021

Everything you ever wanted to know about Gen Z

Tiffany Zhong has been gathering data on Gen Z for years. Known as the “Gen Z Whisperer,” her insights are invaluable for understanding the habits and norms of the demographic born between 1995 and 2010.

Trung T. Phan • September 23, 2020

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