Gen Z actively wants to pursue influencing as a career — even more than being a rock star or an astronaut.
Corporations are embracing young voices to stay ahead of the curve.
This can be a hard era to work in. Imagine trying to enter the workforce during it.
Young consumers don’t seem to mind wearing knockoff luxury products.
The zoomers are living up to their name.
A platform for Gen Z creators says its users average ~$70k a year.
Gen Z is hard to please but loves junk food and screen time.
The decline of cable is leading to changes in sports consumption for young fans.
Brands are looking beyond Gen Z to Generation Alpha, the children born between 2010 and 2015.
To woo Gen Z daters, Tinder will let users upload videos to their profile and roll out a number of digital shared experiences.
Tiffany Zhong has been gathering data on Gen Z for years. Known as the “Gen Z Whisperer,” her insights are invaluable for understanding the habits and norms of the demographic born between 1995 and 2010.