Pro sports leagues are doing whatever they can to engage Gen Z

The decline of cable is leading to changes in sports consumption for young fans.

Rob Litterst • January 14, 2022

Gen Z is old news — brands are moving on to Generation Alpha

Brands are looking beyond Gen Z to Generation Alpha, the children born between 2010 and 2015.

Rob Litterst • August 19, 2021

Tinder reinvents itself for Gen Z

To woo Gen Z daters, Tinder will let users upload videos to their profile and roll out a number of digital shared experiences.

Trung T. Phan • June 24, 2021

Everything you ever wanted to know about Gen Z

Tiffany Zhong has been gathering data on Gen Z for years. Known as the “Gen Z Whisperer,” her insights are invaluable for understanding the habits and norms of the demographic born between 1995 and 2010.

Trung T. Phan • September 23, 2020

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